You don't need to own a Kindle device to enjoy Kindle books. Download one of our FREE Kindle apps to start reading Kindle books on all your devices.
To get the free app, enter your mobile phone number.
INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group) Kindle Edition
|New from||Used from|
|Length: 362 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled||
Switch back and forth between reading the Kindle book and listening to the Audible narration. Add narration for a reduced price of $6.99 after you buy the Kindle book.
Kindle Monthly Deals
New deals each month starting at $1.49. Learn more
From the Inside Flap
How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--define, design and develop the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff an empowered and effective product organization, and how to discover and deliver technology products that your customers will love--and that will work for your business.
With sections on assembling the right people and skills, discovering the right product, embracing an effective yet lightweight process, scaling the product organization, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations--dramatically improving their own product efforts.
Whether you're an early stage startup working to get to product/market fit, or a growth-stage company working to scale your organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.
Filled with the author's own personal stories--and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix--INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.
The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new--sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product. --This text refers to the hardcover edition.
About the Author
MARTY CAGAN, widely recognized as the primary thought leader for technology product management, is the founder of the Silicon Valley Product Group (SVPG). He served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. --This text refers to the hardcover edition.
- ASIN : B077NRB36N
- Publisher : Wiley; 2 edition (20 November 2017)
- Language : English
- File size : 570 KB
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 362 pages
- Best Sellers Rank: 14,429 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Review this product
Top reviews from Australia
There was a problem filtering reviews right now. Please try again later.
Top reviews from other countries
Some things that weren’t addressed in this addition were things like measuring product manager performance; how discovery fits it with larger orgs need for business cases etc (in any detail); how things like stakeholder management is done with many product managers across many products when those stakeholders are the same individuals, or you have multiple stakeholders (eg. VP sales) in multiple geographies. This isn’t a knock on the book, but there are always realities that need to be accounted for.
Definitely worth reading for any product manager or product leader. The techniques listed are extremely helpful and the clarity that comes through the first half of the book on org design, objective setting etc is brilliant.
It is the only book on Product Management that I recommend and I sometimes feel like I'm pushing it onto people but it really is that good.
Apesar disso, tem muita coisa boa aqui que eu não havia lido à respeito em outras obras. Os melhores capítulos na minha opinião foram:
Parece muito neh? Realmente, muita coisa aqui merece ser lida com cuidado.
O que mais me chamou à atenção foi a importância de envolver engenheiros na etapa de Discovery ( o autor repete isso umas 5 vezes) e a comparação ao final da obra que ressalta as diferentes competências necessárias entre as etapas de Discovery e Execution. Apesar de breves e pouco detalhados, os cases de sucesso de alguns Product Manager são inspiradores.
Quando dou 4 estrelas, considero que a obra poderia ser melhor, mas mesmo assim aprendi bastante e a leitura é válida.
Whilst a significant amount of the book is focused on the importance of solving customer problems - outcomes over outputs, which is the theme of a lot of product books around, there are 67 chapters covering:
> The different growth stages of tech companies, lessons and some really good success stories from Product Managers of Google, Adobe, BBC, Microsoft, Netflix and Apple
> The challenges and the reality of being a Product Manager
> The different roles of the Product/Agile team, supporting roles and additional leadership roles needed as you scale
> Tones of advice about product vision strategy and KPIs
> Huge amounts of discovery and transformation techniques
> Stakeholder management
And it also accurately describes the top reasons for loss of innovation and loss of velocity.