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INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group) by [Marty Cagan]
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INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group) Kindle Edition

4.6 out of 5 stars 1,705 ratings

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Length: 362 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product description

From the Inside Flap

How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--define, design and develop the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff an empowered and effective product organization, and how to discover and deliver technology products that your customers will love--and that will work for your business.

With sections on assembling the right people and skills, discovering the right product, embracing an effective yet lightweight process, scaling the product organization, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations--dramatically improving their own product efforts.

Whether you're an early stage startup working to get to product/market fit, or a growth-stage company working to scale your organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author's own personal stories--and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix--INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new--sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product. --This text refers to the hardcover edition.

About the Author

MARTY CAGAN, widely recognized as the primary thought leader for technology product management, is the founder of the Silicon Valley Product Group (SVPG). He served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. --This text refers to the hardcover edition.

Product details

  • ASIN : B077NRB36N
  • Publisher : Wiley; 2 edition (20 November 2017)
  • Language : English
  • File size : 570 KB
  • Text-to-Speech : Enabled
  • Enhanced typesetting : Enabled
  • X-Ray : Enabled
  • Word Wise : Enabled
  • Print length : 362 pages
  • Customer Reviews:
    4.6 out of 5 stars 1,705 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,705 global ratings
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Top reviews from Australia

Reviewed in Australia on 10 May 2021
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Reviewed in Australia on 15 January 2021
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Top reviews from other countries

4.0 out of 5 stars Great read, lots of food for thought
Reviewed in the United Kingdom on 1 January 2018
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8 people found this helpful
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Douglas F.
5.0 out of 5 stars Easy to read & lots of useful information
Reviewed in the United Kingdom on 23 December 2020
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4 people found this helpful
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Marcus Evans
5.0 out of 5 stars The bible for Product Managers - six stars!
Reviewed in the United Kingdom on 20 September 2018
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5 people found this helpful
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cesar carneiro penna
4.0 out of 5 stars Abrangente e recheado de pequenas pérolas
Reviewed in Brazil on 8 January 2018
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37 people found this helpful
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Mr. G. P. Deadman
5.0 out of 5 stars Great read which covers the entire Product Management area
Reviewed in the United Kingdom on 30 March 2020
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One person found this helpful
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