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INSPIRED: How to Create Tech Products Customers Love by [Cagan, Marty]
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INSPIRED: How to Create Tech Products Customers Love Kindle Edition

4.7 out of 5 stars 93 customer reviews

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Length: 362 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product Description

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. 

Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. 

Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. 

The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

From the Inside Flap

How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—define, design and develop the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff an empowered and effective product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.

With sections on assembling the right people and skills, discovering the right product, embracing an effective yet lightweight process, scaling the product organization, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.

Whether you're an early stage startup working to get to product/market fit, or a growth-stage company working to scale your organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author's own personal stories—and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product.


Product details

  • Format: Kindle Edition
  • File Size: 570 KB
  • Print Length: 362 pages
  • Publisher: Wiley; 2 edition (20 November 2017)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B077NRB36N
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #11,872 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.7 out of 5 stars 93 reviews
John Gibbon
5.0 out of 5 starsWant to ace a product management interview? Read Marty's book and steal at least a few insights - you'll sound like a genius
19 April 2018 - Published on Amazon.com
Verified Purchase
50 people found this helpful
L. Page
2.0 out of 5 starsOverview for the novice PM
7 December 2018 - Published on Amazon.com
Verified Purchase
15 people found this helpful
Hazem Awad
5.0 out of 5 starsAn excellent book that lays down valuable frameworks about Product management.
27 January 2018 - Published on Amazon.com
Verified Purchase
8 people found this helpful
Oscar
4.0 out of 5 starsGood on theory, lacks practical information
27 August 2018 - Published on Amazon.com
Verified Purchase
7 people found this helpful
Mark P. McDonald
5.0 out of 5 starsComplete, no nonsense and comprehensive guide to product management.
31 August 2018 - Published on Amazon.com
Verified Purchase
4 people found this helpful