Geoff Colvin is onto something and it makes Humans Are Underrated: What High Achievers Know That Brilliant Machines Never Will an important book that you should read.
There are a host of books out there that look at advances in robotics, artificial intelligence, machine learning and the like. Most of them made predictions about what the future will be like for humans. On one side are the folks who say “It won’t be bad, machines will never be able to do some of the things that humans do.” They usually light on things like intelligence and creativity and judgement and suggest that not much will change. On the other side are the folks who say “Beware! The robots are coming!” Those folks usually point to how fast things are changing and make predictions about how humans are doomed and probably sooner than we think.
What Geoff Colvin has done is astonishingly simple and astonishingly helpful. Instead of diving deeply into technology and futuristics and trying to make predictions, he points out that the thing that makes us human is not our creativity or anything like that, instead, it’s the fact that we are social beings. Here’s the core of the book, in Colvin’s own words.
“The new high-value skills are instead part of our deepest nature, the abilities that literally define us as humans: sensing the thoughts and feelings of others, working productively in groups, building relationships, solving problems together, expressing ourselves with greater power than logic can ever achieve.”
Here’s a quick overview of the table of contents.
Chapter one is about how rapidly technology is improving. It’s a good pair for chapter two, which is about gauging the challenge of advancing technology.
Chapter three is the hinge of the book. The key point is “Social interaction is what our brains are for.” Colvin ties his analysis to the work of anthropologist Donald Brown, about the features of culture that are universal and define what humanity is. Toward the end of the chapter, Colvin comes to this conclusion.
“As a result, the meaning of great performance has changed. It used to be that you had to be good at being machinelike. Now, increasingly, you have to be good at being a person. Great performance requires us to be intensely human beings.”
Just when you thought it was going to be easy, chapter four describes why the skills we need to be intensely human are withering. This is not the common refrain that “the internet is making us stupid.” It’s much more important and much more relevant. Colvin uses research and examples to illustrate his conclusion that the increasingly virtual nature of our lives makes us less human. This is based in part on the research that shows online social networks affect us and our behavior very differently than in-person social networks.
Chapter five defines empathy as the critical 21st century skill. Chapter six elaborates on that insight with “Empathy Lessons from Combat.” Colvin quotes Air Force Colonel John Boyd: “Machines don’t fight wars, people do, and they use their minds.” Just substitute “do business” for “fight wars.”
Chapter seven is an excellent overview of what makes teams work. If you’ve read the Google research into effective teams, you’ll be very comfortable reading this chapter.
Chapter eight is the extraordinary power of story. This is the first of three chapters that investigate specific issues. Chapter nine looks at the human essence of innovation and creativity. This is about the particularly human way of solving problems, particularly in group settings. Chapter ten looks at what we know about the differences between men and women and asks, “Is it a woman’s world?”
In chapter eleven, Colvin sums up the book. He suggests that there are certain things which it makes sense to do online or virtually, like learning mental skills, but that you learn to be a human being only when you hang out with other human beings. If you want to do the best in the future, you need to be able to do both. You need to spend time alone doing things that are best done that way and spend time with people to keep and enhance your humanity.
I give special praise to Colvin for the way he handled the notes section. I love the notes in a good business book because they point me to sources for further learning. Geoff Colvin has made that easier and more effective by the way he adds comments to specific source notes.
This is an insightful and helpful book that will help you live the rest of your life more productively. Instead of specific predictions, either about what will happen and how you should react, Colvin has given us a framework within which we can adapt to whatever happens next. That’s not giving you a fish, it’s teaching you how to fish and it’s the reason to read Humans Are Underrated: What High Achievers Know That Brilliant Machines Never Will
As machines inexorably become ever more competent at doing machinelike things, interpersonal skills, irreplaceable skills of human interaction, will come to be recognized as being even more valuable than they've always been. This is an extremely important, highly practical, and indeed exhilarating book. - Sir Martin Sorrell, CEO, WPPIn Humans are Underrated, Geoff Colvin makes the case that there is no point trying to beat machines at their own game. What makes people special is their inbuilt propensity for social interaction. We work well in groups communicating, collaborating and, yes, empathising. Our best hope lies in what makes us most different from the logic-processors in the softer side of human nature. - Financial TimesAn intriguing book. Humans need humanness, so that's what will retain market value. Not that the argument's solely economic. It also helps explain, for example, why face-to-face interaction is so critical for wellbeing. Computers can (and probably will) take over or transform every human job, except one: that of being human. - GuardianBeautifully written and deeply researched, Humans Are Underrated is one of the most creative and insightful leadership books I have ever read. It is a triumph! - Doris Kearns Goodwin, Pulitzer Prize winning historian and author of Team of RivalsA powerful exposition of the strengths and limitations of technology in shaping our lives and addressing today's greatest challenges. More than ever, as Colvin demonstrates, we need people who embody the most human of qualities. An uplifting account of the enduring potential of humanity itself. - Paul Polman, CEO, UnileverThrough a series of practical case studies and insights, Colvin clearly demonstrates that regardless of where the future takes us emotional intelligence will remain one of the most valuable human skills and the Human Element will remain a differentiator. - Andrew N. Liveris, chairman and CEO, Dow Chemical CompanyGeoff Colvin's fresh take on how to respond to the rise of brilliant machines and the changing nature of work is as wise as it is inspiring. - Dominic Barton, global managing director, McKinsey & CompanyA measured and comprehensive case for the edge that human beings will have over their titanium brethren in the future job market. Packed full of insightful research and case studies, Humans are Underrated makes a compelling case that people aren't surplus to requirements just yet. - Elite Business
What hope will there be for us when computers take over most of the tasks that people now get paid to do? Humans are Underrated shows us we must look to unlikely places, learn from the best, and cultivate the human abilities that make us unique.