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The Human Centered Brand: A Practical Guide to Being Yourself in Business Paperback – 27 Oct 2018

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Product details

  • Paperback: 322 pages
  • Publisher: Nela Dunato Art & Design (4 October 2018)
  • Language: English
  • ISBN-10: 9534817112
  • ISBN-13: 978-9534817117
  • Product Dimensions: 14 x 1.7 x 21.6 cm
  • Boxed-product Weight: 372 g
  • Average Customer Review: Be the first to review this item

Product description


The Human Centered Brand is not your typical approach to branding. It's designed specifically for heart-centered professionals and visionary souls who yearn to authentically show the world how exceptional and unique their work is. Though branding has many moving parts, Nela clearly and thoroughly explains it all in a way that anyone can understand and use to elevate their creative business to the next level. The book balances theory, practice and examples with some fun visuals and personal stories that will teach, guide, and inspire you to create a truly original brand with your core values at the center.”

Jennifer Lee, author of The Right-Brain Business Plan

“This book reinforced something I’d been thinking about, but hadn’t heard anyone talk about: that the brand stems from who we are, not the client and what they want. This book gave me a roadmap to follow and motivation to do so, which I really appreciate. Overall, I’d recommend The Human Centered Brand for Nela’s humanity, humor, realness, and heart-centeredness! Creating one’s brand is doable and Nela’s book can help you do that at your speed.”

Beth Barany, award-winning novelist and creativity coach for writers

“Nela Dunato has given us a valuable gift in this book. She unpacks why traditional approaches to branding feel too creepy to many creative and social impact oriented business owners. Then, she takes the reader step by step through a process that will help you land on a brand for your business that is resonate and effective with your ideal clients. The part I appreciated most about The Human Centered Brand is how granular Nela is in her suggestions – this book goes way beyond theory to practical strategies that I feel deeply aligned with and use similar practices with my own marketing clients.”

Paul Zelizer, founder of Awarepreneurs and business coach for conscious entrepreneurs

About the Author

Nela Dunato is an artist, designer, writer, and teacher from Croatia. Her focus is on helping passion-driven businesses to create expressive brand identities and exceptional client experiences. She teaches design as a course instructor, leads in-person workshops, and speaks at international industry events. She's been writing articles about art, design, marketing, business, and creativity for over a decade, and her award-winning blog inspired a whole generation of Croatian web designers. The ideas and methods presented in her book The Human Centered Brand draw from her successful career as a brand designer, as well as her deep interest in symbolism and the human psychology, and her experience as a facilitator of personal development techniques. Learn more about Nela and her work at neladunato.com

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