It may have something to do with the fact that it is 1/20th the price of every other medical book. It may have something to do with the fact that most medical textbooks are badly written, with arcane references to out of date evidence.
We'd like to think it is because this book contains the best distillation of the optimal method of learning the technique of safe and efficient colonoscopy.
If you need to learn a set of heuristics to advance your endoscopy skills quickly, then this book aims to present them to you in a simple and concise manner. The second addition has been updated with diagrams and photos added where necessary to improve clarity.