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How to Sell in a Store: Clothing and Footwear by [Galgano, Vittorio]

How to Sell in a Store: Clothing and Footwear [Print Replica] Kindle Edition


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Kindle, 28 Jun 2018
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Product description

Product Description

Keeping existing customers, building a positive customer experience and increasing sales are the objective of every store. There are various strategies to achieve these goals, but one of the surest and the most profitable is knowing how interact with your customers and how to motivate them to purchase without giving them the unpleasant impression of being pushy.
This book is an excellent support which will help you to achieve these aims. It illustrates clearly how to develop persuasive skills in retail sales.

The contents are based on the very successful OTTANTAVENTI training program delivered to some of the most important clothing companies.

The book is very practical and concrete. It contains powerful suggestions which are easy to apply.

It demonstrates easily and pleasantly how to:
Welcome customers into a store and manage various sales situations
Evaluate customers, after acquiring useful information from their look and style
Interpret dynamic and static body language
Listen and talk in a psychologically correct way
Plan the sale and present the items
Handle objections
Lead the customer to the purchasing decision
Cross sell and up sell
Say goodbye enhancing the best impression
Manage returns and complaints
Improve your customer service
Have an effective shop windows
Improve the fitting room
Work to improve your customers’ experience

The book also offers the reader the chance to evaluate their own product knowledge.
Reading this book provides a real opportunity to improve communication with customers, to diffuse the best store image, increase sales and build customer loyalty.

Product details

  • Format: Kindle Edition
  • File Size: 6572 KB
  • Publisher: Ottantaventi (28 June 2018)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B07F45NQBM
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
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