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How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity by [Geyrhalter, Fabian]
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How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity Kindle Edition


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Length: 148 pages Word Wise: Enabled Language: English

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Review

"An insightful and process-driven book that provides tremendous value to entrepreneurs during the most crucial steps of their new business venture." - Ashish Soni, Founding Director, USC Viterbi Startup Garage "As a founder, I wish I had read this book prior to launching my business." - Amazon Customer Review "This is a must-read for serious entrepreneurs!" - James Iliff, Co-founder and Chief Creative Officer, Survios "Innovators everywhere will want to read this slim on size but hefty on advice [book]...It is straightforward, easy to read and offers a logical framework for the branding process." - Portland Book Review "Perfect for an entrepreneur starting a business! As a business owner, I believe that this book will help entrepreneurs as well as managers in charge of launching new products, services or companies to think brand-centric. I learned a lot from Fabian in this incredible, easy-to-read book." - Best Biz Books " An inspiring tool and quick read any CMO launching a new brand should induced in." - Laura S. Murcek, Vice President Brand Strategy, ART.COM

Product Description

This book will guide you through the steps necessary to build a brand from the ground up:

Step 1 (Chapter 1): Create a brand platform
Step 2 (Chapter 2): Devise a brand name
Step 3 (Chapter 3): Design your brand's identity
Step 4 (Chapter 4): Craft your brand atmosphere touch points

Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don’t have any customers or marketing outreach and—obviously, since you just launched a new offering—you have no legacy or advocates?

The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you are holding this book in your hands. In addition though, design truly holds the key to the success of your new brand. It will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. This book will teach you how to launch your brand by design.

In this book I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.

Product details

  • Format: Kindle Edition
  • File Size: 829 KB
  • Print Length: 148 pages
  • Publisher: Brandtro; 2 edition (17 June 2016)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B01H81MN3U
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #89,798 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.4 out of 5 stars 38 reviews
Tyler J. Harvey
5.0 out of 5 starsEasily top 3 books on Branding
16 November 2018 - Published on Amazon.com
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2 people found this helpful.
Las Vegas Dave
4.0 out of 5 starsGood for areas addressed
24 November 2014 - Published on Amazon.com
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ALAN S HEADDEN
5.0 out of 5 starsExcellent content and idea driven presentation
14 July 2018 - Published on Amazon.com
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James E Iliff
5.0 out of 5 starsClear, concise, and practical.
26 November 2013 - Published on Amazon.com
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3 people found this helpful.
Hamza Najjar
2.0 out of 5 starsNeed a graphic designer touch
24 April 2019 - Published on Amazon.com
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