A brand shows the quality of what will be delivered to the consumers, and what they can count on.
We're going to dissect exactly how branding works, and how to best play it, so that you may use them to better position yourself (if you're the product), general products and services.
Please look at the table of contents, and preview the book, if this is something that could be useful to you or your business.
Table of contents
Outline on what to expect
A fortified personal brand is comprised of five components:
What is a Business Brand?
Why are brands so important to a business?
Brands are especially important to any business because:
Perception is reality
Unique and distinct
Relevant and important
The Concept of a Personal Brand
What are the key elements of a personal brand?
Dimension #1 - Competencies
Dimension #2 - Standards
Dimension #3 - Style
What Your Brand Promises
Your Brand's Platform
Your Brand's Promise
A good brand promise:
How To Measure and Strengthen A Personal Brand
Your brand's equity is calculated by:
. What are people willing to do for you?
Aligning Personal Brands With Employer's Brands
Have a Sense of Dynamics
Find Good Ways to Connect
How to Find the Courage to Live Your Brand