If you’re just out of college or graduate school, this book will be your electronic mentor, so to speak. I will take you through every phase of producing, and explain what works and what doesn’t. You’ll learn tips and techniques that will help bring the “madness” level down, and get the creative juices flowing. Will you learn all of these same techniques presented in this book on the job? Probably, but it will take 10, 15 or more years of hard work. Why not spend the amount of money you’d spend on a couple of lattes, and get this information right now?
If you’ve been in the communications business for a while, whether you’re a freelancer or have full time employment, you may need a jump-start to bring up the level of your productions. This book will help fill in some of the areas you lack. And I promise I will not hold back. I will deliver on some rich content that will save you many headaches and help you serve up projects that are “Fast, cheap, good”. Tell your boss to pick “three”.
I’ll cover the essential areas of producing that have the greatest impact on success. Things like understanding the client’s expectations, managing content, estimating and controlling production costs, building schedules that work and setting up and executing the perfect interview. I’ll teach you the secrets to harvesting gold from your greatest asset: the freelance crew.
Don’t work in the dark any longer. Flip the switch to that 1K and step into the key light, and get ready for a concentrated dose of high-level producer talk. You always wished you could work with the moxie of a veteran producer. So what are you waiting for? Read on.