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How To Do Marketing: A comprehensive guide for small business (Regional Australia Edition) Paperback – 9 July 2019

5.0 out of 5 stars 2 ratings

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Review

"This book is a wonderful addition to improving the performance of small and not-so-small businesses everywhere."
- Bernard Salt AM

"Jane's passion for marketing is infectious. Drawing from her own experiences as a regional business owner, Jane has created How To Do Marketing - a practical resource that will help you build your customer relationships, navigate the changing world of marketing and achieve epic results. Bravo!"
- Emma Isaacs, Founder and Global CEO, Business Chicks

"If you are leading a small business in Regional Australia trying to grow your market, you should read Jane's book How To Do Marketing. My experience growing Birdsnest, a self-funded family business in country NSW now employing 150 locals, is that creativity is paramount to ensuring each marketing dollar counts. (Our obsession has been creating experiences that surprise our customers and to do this we had to understand her intimately and make her the hero.) Put simply, Jane gets the challenges and rewards of running a small business, understands the fundamental ingredients of creating value for customers and is able to give you really practical tips on how to turn that into great content and marketing initiatives that will build your brand and attract new customers. And her passion is contagious - read, embrace and thrive!"
- Jane Cay, Founder & CEO, Birdsnest.com.au

"I'm a big fan of Jane Hillsdon. She brings an energy and passion to marketing that not only makes it accessible but also energises it. I love the fact that Jane has written a book to help Small Business owners in regional areas to market their businesses - because there is no doubt in my mind that we need to market ourselves differently when not in a capital city. Great job Jane."
- Andrew Griffiths, Entrepreneurial Futurist, International Bestselling Author and Global Speaker

"I'm excited for a book that encourages business owners to excel in their marketing efforts. Marketing is so much more successful when it is driven by smart and considered strategy. How To Do Marketing is an excellent tool to help business owners channel their inner marketer and produce excellent marketing results."
- Jane Bowman, Publisher, Marketing Mag

From the Publisher

Jane Hillsdon is a passionate award-winning marketer dedicated to showing small business owners how to do marketing that delivers results. As the Founder and Managing Director of a regionally based marketing agency; Dragonfly Marketing, Jane combines her extensive experience as a qualified marketing professional and her huge passion for building customer relationships, to help small business owners navigate the ever-changing world of marketing. Jane is strategic and creative in her thinking. She is a passionate advocate of the advantages and opportunities that marketing can offer businesses that are looking to make an impact in their industry. She is often the sole marketing resource for her small business clients and wears many hats with her technical skills. She has the in-depth knowledge of how the leading online and offline marketing channels work and as a result can provide marketing advice that drives results. Her positive and highly energetic mindset is balanced with a realistic and authentic approach to devising marketing strategies that identify and leverage opportunities for her clients to consistently succeed. Jane was awarded the Small Budget Marketing Award at the Australian Marketing Institute Awards for Marketing Excellence in 2017 and 2018. She was also awarded the Woman in Business Award at the Port Macquarie Chamber of Commerce Business Awards in 2014 and 2016. She has also been awarded the Woman in Business Award at the Port Macquarie Chamber of Commerce Business Awards in 2014 and 2016. Jane contributes a monthly column to Port Macquarie Focus Magazine called Business Minds and contributes articles about small business marketing to Smallville.com.au. She is a Certified Practicing Marketer and a judge for the Australian Marketing Institute Awards for Marketing Excellence. A working Mum, she lives with her husband and three children in regional NSW. Port Macquarie, New South Wales

Product details

  • Publisher ‏ : ‎ Dragonfly Marketing Pty Ltd (9 July 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 234 pages
  • ISBN-10 ‏ : ‎ 1925921077
  • ISBN-13 ‏ : ‎ 978-1925921076
  • Dimensions ‏ : ‎ 15.6 x 1.35 x 23.39 cm
  • Customer Reviews:
    5.0 out of 5 stars 2 ratings

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Reviewed in Australia on 31 December 2019