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How to Create an Idea If You Are Not Ogilvy: The Secret Weapons of Advertising Paperback – 15 April 2019


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Product details

  • Paperback : 150 pages
  • ISBN-10 : 3838212339
  • ISBN-13 : 978-3838212333
  • Product Dimensions : 14.81 x 0.99 x 21.01 cm
  • Publisher : ibidem Press (15 April 2019)
  • Language: : English

Product description

Review

Alexey Ivanov simply explains complex things in advertising. The abundance of examples and an easy language make bestsellers out of his books.

About the Author

Alexey Ivanov, PhD, has worked at BBDO, Publicis United Campaigns, Y&R. He is the director of MasterUm (mastermind.ru), a creative agency with experience in face-to-face sales. Ivanov, who is included in the rating of experts of the Russian Federation (wikiexpert.su) and a member of the Moscow Union of Journalists, co-owns 11 patents and is the author of 16 books on advertising and marketing.

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