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How Change Happens Hardcover – 26 Feb 2019


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Endorsements
It's often said that the only constancy in life is change. Cass Sunstein weaves threads from diverse traditions in behavioral science to explain how big shifts get started.
Angela DuckworthFounder and CEO of Character Lab and Professor of Psychology, University of Pennsylvania; author of Grit: The Power of Passion and Perseverance
If you think you'd like to change something—another person, an organization, or even your  society—then try this test: Pick up this book and read five pages. If you don't have your eyes opened with a fresh insight or useful tool, well, you're probably not serious enough about making change.
Chip HeathProfessor, Stanford Graduate School of Business; coauthor of Switch: How to Change Things When Change is Hard
For those lamenting the status quo, and questioning whether change is possible, Cass Sunstein provides a ray of hope. Integrating insights from his own, and others', research on topics such as social norms, group polarization, and pluralistic ignorance with his intimate knowledge of law and public policy, Sunstein provides a road map of how change can and does happen. Characteristically wise and erudite, How Change Happens is a must-read for those who want to understand, and help to instigate, social change.
George LoewensteinHerbert A. Simon University Professor of Economics and Psychology, Carnegie Mellon University
Many prominent scholars write about why desirable changes occur in some contexts but not others. None brings to the challenge the breadth of Cass Sunstein, or his depth of insight into the complexities involved. How Change Happens provides a breathtaking tour of the vast intellectual landscape on the subject, bringing into focus critical elements of the topography and interactions among its features. Academics and the wider public alike will benefit from Sunstein's profound ideas, lucid exposition, and engaging writing.
Timur KuranProfessor of Economics and Political Science, Gorter Family Professor of Islamic Studies, Duke University
Cass Sunstein's new book is a tour de force exploring one of the most urgent problems of our time: how and why seemingly stable societal norms collapse and long-standing institutions come apart. Containing a feast of ideas on policy intervention, the book is bound to open up new avenues of research, and deserves to be read by students of economics, law, and politics.
Kaushik BasuProfessor of Economics and Carl Marks Professor of International Studies, Cornell University

About the Author

Cass R. Sunstein, Robert Walmsley University Professor at Harvard Law School, was Administrator of the White House Office of Information and Regulatory Affairs in the Obama administration. He was the recipient of the 2018 Holberg Prize, one of the largest annual international research prizes awarded to scholars who have made outstanding contributions to research in the arts and humanities, social science, law, or theology. He is the author of The Cost-Benefit Revolution (MIT Press), Nudge: Improving Decisions about Health, Wealth, and Happiness (with Richard H. Thaler), and other books.

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