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How Brands Grow: What Marketers Don't Know Hardcover – 1 Mar 2010

4.4 out of 5 stars 59 customer reviews
ISBN-13: 978-0195573565 ISBN-10: 0195573560 Edition: 1st

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Review

'When I first met Byron Sharp he told me that the concept of marketing I had been applying for 20 years was the business parallel to medieval blood letting … and Professor Sharp has the empirical evidence to prove it!' Bruce McColl, Global Chief Marketing Officer, Mars Inc.'Compelling insight … A truly thought-provoking book'Timothy Keiningham, Global Chief Strategy Officer and Executive Vice President, IPSOS Loyalty; co-author of The Loyalty Cure'Until every marketer applies these learnings, there will be a competitive advantage for those who do.'Mitch Barnes, President (Greater China) of The Nielsen Company

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AdAges Most-Recommended Marketing Book of the Summer 2013

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Amazon.com: 4.4 out of 5 stars 59 reviews
Ashar
5.0 out of 5 starsA must read, whether you agree or disagree with it
18 June 2017 - Published on Amazon.com
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13 people found this helpful
Andreas T. Mielenhausen
5.0 out of 5 starsThis should be mandatory in all business schools.
30 August 2016 - Published on Amazon.com
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2 people found this helpful
Amazon Customer
4.0 out of 5 starsWhere's the beef? In the last two chapters
2 February 2018 - Published on Amazon.com
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Aja
5.0 out of 5 starsReally useful and well-written
27 October 2016 - Published on Amazon.com
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2 people found this helpful
Adam R. Koenigsberg
5.0 out of 5 starsThis is a book that legitimately answers questions that marketers ...
17 May 2017 - Published on Amazon.com
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One person found this helpful