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How Brands Grow: What Marketers Don't Know Hardcover – Illustrated, 1 March 2010

4.5 out of 5 stars 319 ratings

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  • How Brands Grow: What Marketers Don't Know
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Product details

  • Publisher ‏ : ‎ Oxford University Press ANZ; Illustrated edition (1 March 2010)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 246 pages
  • ISBN-10 ‏ : ‎ 0195573560
  • ISBN-13 ‏ : ‎ 978-0195573565
  • Dimensions ‏ : ‎ 23.11 x 2.29 x 16.26 cm
  • Customer Reviews:
    4.5 out of 5 stars 319 ratings

Product description

Review

'When I first met Byron Sharp he told me that the concept of marketing I had been applying for 20 years was the business parallel to medieval blood letting … and Professor Sharp has the empirical evidence to prove it!' Bruce McColl, Global Chief Marketing Officer, Mars Inc.'Compelling insight … A truly thought-provoking book'Timothy Keiningham, Global Chief Strategy Officer and Executive Vice President, IPSOS Loyalty; co-author of The Loyalty Cure'Until every marketer applies these learnings, there will be a competitive advantage for those who do.'Mitch Barnes, President (Greater China) of The Nielsen Company

Review

'When I first met Byron Sharp he told me that the concept of marketing I had been applying for 20 years was the business parallel to medieval blood letting … and Professor Sharp has the empirical evidence to prove it!' Bruce McColl, Global Chief Marketing Officer, Mars Inc.'Compelling insight … A truly thought-provoking book'Timothy Keiningham, Global Chief Strategy Officer and Executive Vice President, IPSOS Loyalty; co-author of The Loyalty Cure'Until every marketer applies these learnings, there will be a competitive advantage for those who do.'Mitch Barnes, President (Greater China) of The Nielsen Company

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4.5 out of 5 stars
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NYLON. 509 964 940
1.0 out of 5 stars Will turn your brand into a commodity
Reviewed in the United Kingdom on 2 June 2020
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Jack London
5.0 out of 5 stars A braeth fo fresh air
Reviewed in the United Kingdom on 25 May 2017
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3.0 out of 5 stars FMCG Brand Book
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Ms J M Booth
5.0 out of 5 stars Sharp argues that the Double jeopardy law tells us what our marketing metrics will look like – if we are successful in gaining s
Reviewed in the United Kingdom on 21 January 2015
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Felixport
5.0 out of 5 stars Highly recommended reading for anyone involved in business or brand promotion
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