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How Brands Grow: What Marketers Don't Know Hardcover – 1 Mar 2010

ISBN-13: 978-0195573565 ISBN-10: 9780195573565 Edition: 1st

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Review

'When I first met Byron Sharp he told me that the concept of marketing I had been applying for 20 years was the business parallel to medieval blood letting … and Professor Sharp has the empirical evidence to prove it!' Bruce McColl, Global Chief Marketing Officer, Mars Inc.'Compelling insight … A truly thought-provoking book'Timothy Keiningham, Global Chief Strategy Officer and Executive Vice President, IPSOS Loyalty; co-author of The Loyalty Cure'Until every marketer applies these learnings, there will be a competitive advantage for those who do.'Mitch Barnes, President (Greater China) of The Nielsen Company

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AdAges Most-Recommended Marketing Book of the Summer 2013

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Amazon.com: 4.4 out of 5 stars 56 reviews
Ashar
5.0 out of 5 starsA must read, whether you agree or disagree with it
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5.0 out of 5 starsThis should be mandatory in all business schools.
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4.0 out of 5 starsWhere's the beef? In the last two chapters
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5.0 out of 5 starsThought-Provoking Book!
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