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How Brands Grow: What Marketers Don't Know Hardcover – Illustrated, 1 March 2010

4.5 out of 5 stars 186 ratings

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Product details

  • Hardcover : 246 pages
  • ISBN-10 : 0195573560
  • ISBN-13 : 978-0195573565
  • Product Dimensions : 23.11 x 2.29 x 16.26 cm
  • Publisher : Oxford University Press ANZ; Illustrated Edition (1 March 2010)
  • Language: : English
  • Customer Reviews:
    4.5 out of 5 stars 186 ratings

Product description


'When I first met Byron Sharp he told me that the concept of marketing I had been applying for 20 years was the business parallel to medieval blood letting … and Professor Sharp has the empirical evidence to prove it!' Bruce McColl, Global Chief Marketing Officer, Mars Inc.'Compelling insight … A truly thought-provoking book'Timothy Keiningham, Global Chief Strategy Officer and Executive Vice President, IPSOS Loyalty; co-author of The Loyalty Cure'Until every marketer applies these learnings, there will be a competitive advantage for those who do.'Mitch Barnes, President (Greater China) of The Nielsen Company

Book Description

AdAges Most-Recommended Marketing Book of the Summer 2013