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How to Attract and Retain Sponsors and Partners: A practical guide to obtaining long-term corporate revenue for your organisation by [Richard Woodward]

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How to Attract and Retain Sponsors and Partners: A practical guide to obtaining long-term corporate revenue for your organisation Kindle Edition


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Product details

  • ASIN ‏ : ‎ B079FSFVJB
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 8941 KB
  • Text-to-Speech ‏ : ‎ Not enabled
  • Enhanced typesetting ‏ : ‎ Not Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Print length ‏ : ‎ 281 pages

About the author

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Richard is a business development strategist, trainer, speaker and author who works with leading organisations to help them develop effective strategies, build strong business development teams and generate the revenue required to achieve their goals.

Since setting up in 2004 his clients have included leading players in the arts, culture, charity, health, environment, sport, tourism, event, education, association, government and business sectors.

Richard facilitates their strategy sessions and planning days; provides training in business development skills; and speaks at conferences and events.

Key organisations Richard has worked with in just the last two to three years alone include:

Museum of Contemporary Art, Taronga Zoo, National Museum of Australia, Fairfax Events, Diversified Communications, Botanic Gardens & Centennial Parklands, Queensland Symphony Orchestra, Inspiring Australia, National Archives of Australia, Cerebral Palsy Alliance, Landcare Australia, Department of Foreign Affairs and Trade, Australian Antarctic Division, Canteen, St Vincent's Curran Foundation, GI Cancer Institute, Leukaemia Foundation, University of Melbourne, Local Government Super, Australian Institute of Superannuation Trustees, Elderton Homes, Millbrook Homes, White Square Properties, Rockend, Audi, ActewAGL, Early Childhood Association and Learning Links.

Plus hundreds of organisations that attended his public workshops: 'How to Attract and Retain Sponsors and Partners' and 'Business Development That Works'

When working with Richard you draw upon a unique blend of commercial experience, qualifications, training excellence and an extensive client-base to help you drive your organisation forward.

Over a thirty year career Richard has held senior marketing and sales positions in Australia and the UK for the Commonwealth Bank, Sydney Opera House, KPMG, Stadium Australia, the Royal Automobile Club and McCarthy & Stone.

Richard holds a BA (Hons) in Applied Social Science, a Post Graduate Diploma in Marketing, the Chartered Institute of Marketing and Market Research Society Diplomas (UK) and a Certificate IV in Assessment and Workplace Training.

Richard is the author of Business Development That Works – practical steps to enhance performance in sales and business development and How to Attract and Retain Sponsors and Partners – a practical guide to obtaining long-term corporate revenue for your organisation.

Richard is also the author of Attract More Business a monthly newsletter providing business development tips for those seeking clients, customers, sponsors and funding

Richard has specific expertise in the area of sponsorship and corporate partnerships. He has experienced both sides of sponsorship including roles as National Sponsorship Manager for the Commonwealth Bank and as Sponsorship Manager at the Sydney Opera House. During his time at the Commonwealth Bank, the bank won the Australian Financial Review National Sponsorship Awards in the sports category. In addition, Richard has been Chairman of the Australasian Sponsorship Marketing Association (NSW), a judge in the National Sponsorship Awards and is a frequent speaker at conferences on sponsorship and partnerships including speaking last year at the Louvre in Paris at Communicating the Museum.

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