Hooked: How to Build Habit-Forming Products
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Hooked: How to Build Habit-Forming Products Audible Audiobook – Unabridged

4.6 out of 5 stars 3,166 ratings

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Product details

Listening Length 4 hours and 40 minutes
Author Nir Eyal, Ryan Hoover
Narrator Nir Eyal
Whispersync for Voice Ready
Audible.com.au Release Date 22 January 2014
Publisher Nir Eyal
Program Type Audiobook
Version Unabridged
Language English
ASIN B00NPBIJPE
Best Sellers Rank 2,535 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
2 in Industrial & Product Design
3 in Consumer Behaviour
5 in Marketing & Consumer Behaviour

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4.6 out of 5 stars
4.6 out of 5
3,166 global ratings
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Top reviews from other countries

Kindle Customer
2.0 out of 5 stars By Habit-forming Products, it means only Facebook/Twitter/Instagram kind of products
Reviewed in India on 27 October 2018
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Graeme
3.0 out of 5 stars It’s okay, if ...
Reviewed in the United Kingdom on 20 June 2019
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Bazzy Wazzy
5.0 out of 5 stars A guide to how you are being manipulated
Reviewed in the United Kingdom on 2 May 2017
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Matt Rutherford
5.0 out of 5 stars A great explanation of what makes products addictive, and world beating...
Reviewed in the United Kingdom on 1 February 2018
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Gavin Deadman
5.0 out of 5 stars A must-read for everyone who cares about driving customer engagement.
Reviewed in the United Kingdom on 21 January 2021
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5.0 out of 5 stars A must-read for everyone who cares about driving customer engagement.
Reviewed in the United Kingdom on 21 January 2021
In this book Nir Eyal provides a simple yet powerful model to help your customers form habits that connect their problems with your solutions.

The Hooked model focuses on:
An initial 'trigger'
Which drives an 'action'
Where you get a 'variable reward'
Which causes an 'investment' due to reciprocation

Nir provides some fascinating insights into how companies have successfully adopted this model eg. Facebook, Twitter, Spotify, Tinder and case studies from The Bible App and Fitbod, where Nir tells his story of the personal benefits he got from Fitbod.

Social media companies and video game makers know these tactics already, but Nir wrote this book so everyone can build products that help people do what they really want, but for the lack of good product design, don't.

A must-read for everyone who cares about driving customer engagement.
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