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Hooked: How to Build Habit-Forming Products Hardcover – 24 October 2019

4.6 out of 5 stars 3,190 ratings

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A must-read for everyone who cares about driving customer engagement -- Eric Ries, author of The Lean Startup

The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject -- Rory Sutherland, Vice Chairman, Ogilvy & Mather

The book everyone in Silicon Valley is talking about -- Boris Veldhuijzen van Zanten, founder of The Next Web

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will -- Matt Mullenweg, Founder of Wordpress

You'll read this. Then you'll hope your competition isn't reading this. It's that good. -- Stephen P. Anderson, Author of 'Seductive Interaction Design'

Nir's work is an essential crib sheet for any startup looking to understand user psychology. -- Dave McClure, Founder 500 Startups

When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. -- Andrew Chen, Technology Writer and Investor

I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company. -- Dr Stephen Wendel, author of 'Designing for Behaviour Change'

If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need -- Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson)

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance ― Financial Times Business Education

Gives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise people's attention -- Schumpeter ― The Economist

Principles derived from behavioral science play an increasing role in software design ... Among the most influential is Nir Eyal, an entrepreneur turned user-­experience guru who has become Silicon Valley's most visible advocate of habit-forming technology ― MIT Technology Review

A must read for anyone looking to start a company or develop a product. It provides four actionable steps to attract users and to ensure that they continue to come back. -- Firas Kittaneh ― Entrepreneur

Book Description

Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.

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Product details

  • Publisher ‏ : ‎ Portfolio (24 October 2019)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 0241184835
  • ISBN-13 ‏ : ‎ 978-0241184837
  • Dimensions ‏ : ‎ 13.8 x 2.6 x 20.4 cm
  • Customer Reviews:
    4.6 out of 5 stars 3,190 ratings

About the author

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Nir Eyal is the bestselling author of &quot;Hooked: How to Build Habit-Forming Products&quot; and &quot;Indistractable: How to Control Your Attention and Choose Your Life.&quot;

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir blogs regularly at NirAndFar.com

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4.6 out of 5 stars
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Graeme
3.0 out of 5 stars It’s okay, if ...
Reviewed in the United Kingdom on 20 June 2019
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Kindle Customer
2.0 out of 5 stars By Habit-forming Products, it means only Facebook/Twitter/Instagram kind of products
Reviewed in India on 27 October 2018
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Bazzy Wazzy
5.0 out of 5 stars A guide to how you are being manipulated
Reviewed in the United Kingdom on 2 May 2017
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Matt Rutherford
5.0 out of 5 stars A great explanation of what makes products addictive, and world beating...
Reviewed in the United Kingdom on 1 February 2018
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Gavin Deadman
5.0 out of 5 stars A must-read for everyone who cares about driving customer engagement.
Reviewed in the United Kingdom on 21 January 2021
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5.0 out of 5 stars A must-read for everyone who cares about driving customer engagement.
Reviewed in the United Kingdom on 21 January 2021
In this book Nir Eyal provides a simple yet powerful model to help your customers form habits that connect their problems with your solutions.

The Hooked model focuses on:
An initial 'trigger'
Which drives an 'action'
Where you get a 'variable reward'
Which causes an 'investment' due to reciprocation

Nir provides some fascinating insights into how companies have successfully adopted this model eg. Facebook, Twitter, Spotify, Tinder and case studies from The Bible App and Fitbod, where Nir tells his story of the personal benefits he got from Fitbod.

Social media companies and video game makers know these tactics already, but Nir wrote this book so everyone can build products that help people do what they really want, but for the lack of good product design, don't.

A must-read for everyone who cares about driving customer engagement.
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