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Hooked: How to Build Habit-Forming Products by [Nir Eyal]
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Hooked: How to Build Habit-Forming Products Kindle Edition

4.6 out of 5 stars 1,484 ratings

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Length: 243 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


To learn more or to get in touch with Nir, visit nirandfar.com

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4.6 out of 5 stars
4.6 out of 5
1,484 customer ratings
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TOP 1000 REVIEWER
Reviewed in Australia on 17 August 2019
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One person found this helpful
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Reviewed in Australia on 23 June 2017
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3 people found this helpful
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Reviewed in Australia on 17 April 2020
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Reviewed in Australia on 30 November 2015
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Reviewed in Australia on 10 March 2017
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Reviewed in Australia on 23 December 2015
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Reviewed in Australia on 30 January 2016
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Reviewed in Australia on 11 February 2015
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Top international reviews

Bazzy Wazzy
5.0 out of 5 stars A guide to how you are being manipulated
Reviewed in the United Kingdom on 2 May 2017
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33 people found this helpful
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Myki
2.0 out of 5 stars By Habit-forming Products, it means only Facebook/Twitter/Instagram kind of products
Reviewed in India on 27 October 2018
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Graeme
3.0 out of 5 stars It’s okay, if ...
Reviewed in the United Kingdom on 20 June 2019
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Matt Rutherford
5.0 out of 5 stars A great explanation of what makes products addictive, and world beating...
Reviewed in the United Kingdom on 1 February 2018
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StandiMC
5.0 out of 5 stars Habit Creation Bible
Reviewed in the United Kingdom on 30 September 2016
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6 people found this helpful
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Dot
5.0 out of 5 stars Hooked from the start!
Reviewed in the United Kingdom on 8 August 2017
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7 people found this helpful
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Peter Dwyer
4.0 out of 5 stars An interesting read but, use it's techniques with caution.
Reviewed in the United Kingdom on 22 March 2015
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2 people found this helpful
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Jonathan Slobom
5.0 out of 5 stars Hooked by Nir Eyal is one of the few great business books
Reviewed in the United Kingdom on 4 March 2016
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tom allen
5.0 out of 5 stars Great read
Reviewed in the United Kingdom on 3 June 2019
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andypandy
5.0 out of 5 stars Life changing
Reviewed in the United Kingdom on 24 January 2018
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Gary MacDonough
5.0 out of 5 stars Hooked on Hooked
Reviewed in the United Kingdom on 19 January 2015
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Tarek Amr
4.0 out of 5 stars Trigger, action, variable reward and investment.
Reviewed in the United Kingdom on 22 July 2014
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Pedro Eugenio Antunes
5.0 out of 5 stars Do you want to know how you are manipulated?
Reviewed in the United Kingdom on 16 January 2015
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Chris
2.0 out of 5 stars A wannabe new age guru
Reviewed in the United Kingdom on 22 November 2019
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Ash
5.0 out of 5 stars Great book, very accessible to those without prior psychology and business knowledge. A must read.
Reviewed in the United Kingdom on 19 January 2016
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