Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand - both online and off - so you can thrive in the new micro-attention world in which we live.

A lot of people know who they are, what they do, and a few even know why they do it - but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.

There are more than 60 billion messages shared on digital platforms each day, and the average person is exposed to between 4,000 to 10,000 ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.

Luckily, Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount, Viacom, and MTV, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points - a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service, this book is the essential guide for making it in our three-second world.

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Product details

Listening Length	8 hours and 10 minutes
Author	Brendan Kane
Narrator	Brendan Kane
Whispersync for Voice	Ready
Audible.com.au Release Date	04 August 2020
Publisher	Waterside Productions, Inc.
Program Type	Audiobook
Version	Unabridged
Language	English
ASIN	B08D9R6ZR7
Best Sellers Rank	4,274 in Audible Books & Originals (See Top 100 in Audible Books & Originals) 16 in Web Marketing (Books) 17 in E-Commerce (Audible Books & Originals) 30 in E-Commerce (Books)

Customer reviews

5 star		68%
4 star		22%
3 star		4%
2 star		4%
1 star		2%

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Nick Broadhurst

Hook Point overdelivers

Reviewed in Australia on 5 October 2020

Brendan is one of the few authors who really go above and beyond to over-deliver. Hook Point doesn't hold back on the type of info you would normally pay thousands of dollars to get access to. This book has really helped my wife and I refine our message and stand out from the crowd on our social channels. Before we post anything on social media now we always ask...

"What's the hook point"
"What would Brendan do"

Highly recommended.

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Ajay M.

Great book to learn hooks

Reviewed in the United Kingdom on 4 January 2021

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Good read for a great understanding of your hook point in any business not just for social media. Brandan has mastered the art of gaining customers and followers.

Annika

Eher ein Marketing-Buch für den Autor

Reviewed in Germany on 4 December 2020

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Ich hab mich auf das Buch gefreut, leider wurde ich eher enttäuscht. Und das aus folgenden Gründen:

- Selbstmarketing des Autors: Typisch amerikanisch gibt der Autor alle paar Seiten damit an, mit welchen tollen Unternehmen er bereits gearbeitet hat. Ebenso gibt es nach jedem Kapitel den Hinweis, wie man mit ihm Zusammenarbeiten kann. Mir kommt es daher eher wie eine Werbe-Broschüre vor.
- Versprechen werde nicht eingehalten: Eigentlich geht es darum, wie man Aufmerksamkeit für Inhalte generiert. Der Autor erklärt zwar ausführlich, warum ein Hook wichtig ist - nur nicht, wie man ihn wirklich erstellt. Die Tipps sind eher allgemein und sehr unkonkret. Ich vermute, dies ist beabsichtigt, damit sein Unternehmen beauftragt wird.
- Der Autor packt alles unter dem Begriff "Hook", was erfolgreich ist - selbst eine Geschäftsidee oder eine Vetriebsstruktur sein angeblich ein Hook.
- Das Buch ist unnötig aufgebauscht mit vielen Beispielen, ohne zu erklären, wie man es für das eigene Unternehmen einsetzen kann. Mir persönlich fehlen also konkrete Maßnahmen.

Fazit: Schöne Versprechen, mir fehlt aber die Substanz.

7 people found this helpful

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Robert Bieti

Extremely Helpful Book

Reviewed in the United States on 5 August 2020

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I am a photographer and videographer with a lot of clients that need content for social media. This book is helping me grow my own business, but also helping me make better content for my clients. I really enjoyed how this books has a lot of things I am able to apply to my work everyday. I would definitely recommend Hook Point to anyone who wants to take their business or work to the next level.

5 people found this helpful

Lindsay L. Miller

Great Information

Reviewed in the United States on 5 August 2020

Verified Purchase

This is an excellent follow-up to the author's previous book, which I found just as insightful and useful for more than the obvious marketing purposes. We all are completely inundated with messages and content from so many places that finding a way to make an impact and be memorable seems impossible, but there are many strategies here that I put to use literally the next day. Definitely would recommend!

4 people found this helpful

Sharon Benson

This makes so much sense!

Reviewed in the United States on 5 August 2020

Verified Purchase

Having been an online entrepreneur since 2002, I've seen businesses fail and businesses thrive. Reading Hook Point has made it clear what the difference is between the two. You have to standout in order to be seen and make an impact. I highly recommend this book! It's definitely given me ideas about what makes a business great and how to standout (and make more money and serve more people).

3 people found this helpful

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