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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers by [Jan Chipchase, Simon Steinhardt]

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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers Kindle Edition

4.3 out of 5 stars 24 ratings

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Length: 261 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Review

"...a lively, thought-provoking, and often humorous read."--Publishers Weekly --This text refers to the hardcover edition.

From the Back Cover

A global-innovation expert offers a new perspective on how consumers think and how to develop products and services that affect their everyday lives.

Who are your next customers--not just the ones you are serving today but the ones you'll need three, five, or ten years from now? How do you figure out what goods and services will attract them in the future before your competitors do?

According to Jan Chipchase--whom Fast Company has called the "James Bond of design research" and Fortune has called the "Indiana Jones of technology for the developing world"--most of the clues are right in front of us. The key is learning to see the ordinary in a revolutionary new way. As the executive creative director of Global Insights at frog, an award-winning global design and innovation company, Chipchase draws on everyday objects and patterns to show us how to see the world differently, from making a phone call to filling up a gas tank to ascertaining whether it's actually half-and-half you're pouring into your coffee. Chipchase is always looking for opportunities--gaps, anomalies, and contradictions--that will give his clients, some of the world's largest and most successful companies, a distinct competitive advantage, whether they're delivering the most low-tech bar of soap or the most high-tech wireless network.

In Hidden in Plain Sight, Chipchase takes readers on his journeys around the globe and shares his methods for identifying the unmet needs of customers. No matter where he stops--whether Cleveland or Kabul--his goals are the same: to spot and decode the routines of daily life and to help readers use the very same tools that he and his team use to see, and capitalize upon, what is hidden in plain sight today to create businesses tomorrow.

--This text refers to the hardcover edition.

Product details

  • ASIN : B008B0ULDW
  • Publisher : Harper Business (16 April 2013)
  • Language : English
  • File size : 711 KB
  • Text-to-Speech : Enabled
  • Screen Reader : Supported
  • Enhanced typesetting : Enabled
  • X-Ray : Enabled
  • Word Wise : Enabled
  • Print length : 261 pages
  • Customer Reviews:
    4.3 out of 5 stars 24 ratings

Customer reviews

4.3 out of 5 stars
4.3 out of 5
24 global ratings
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Fraser Peett
5.0 out of 5 stars Pay full price to read Chapter 6 and get the other chapters free as a bonus
Reviewed in the United Kingdom on 6 March 2021
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One person found this helpful
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MA
5.0 out of 5 stars Hidden in plain sight, now revealed
Reviewed in Germany on 20 May 2013
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One person found this helpful
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Ronald K.
3.0 out of 5 stars Interessant, aber nicht wie erhofft
Reviewed in Germany on 4 October 2015
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One person found this helpful
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LEON DAVID
5.0 out of 5 stars Very Good Read
Reviewed in Mexico on 5 January 2020
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5.0 out of 5 stars Very Good Read
Reviewed in Mexico on 5 January 2020
Amazing insights on everyday activities that we normally take for granted.
This book helps you to see in a more deeper way, so you can ignite innovation opportunities.
Not only you and your environment but beyond the cultural boundaries that we have in our world.
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C
3.0 out of 5 stars We get it, you're cool. (This is for those without experience)
Reviewed in the United States on 23 July 2020
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3 people found this helpful
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