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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by [Sullivan, Luke]
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads Kindle Edition

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Length: 433 pages Word Wise: Enabled Language: English
  • Due to its large file size, this book may take longer to download

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Product description


"The writing is very informal and easy to understand.  The authors' wit and humor are also on display.  Anyone interested in learning how to write copy for advertisements should read this book." (Choice Connect 2016)

Product Description

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

Advertising is in the midst of  a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.

  • Turn great ideas into successful campaigns
  • Work effectively in all media channels
  • Avoid the kill shots that will sink any campaign
  • Protect your work
  • Succeed without selling out

Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Product details

  • Format: Kindle Edition
  • File Size: 30847 KB
  • Print Length: 433 pages
  • Page Numbers Source ISBN: 8126561254
  • Publisher: Wiley; 5 edition (19 January 2016)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #150,984 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on 4.6 out of 5 stars 102 reviews
Helayne Spivak
5.0 out of 5 starsThought it couldn't possible get any better...
27 March 2016 - Published on
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3 people found this helpful.
CJ West
5.0 out of 5 starsMost Engaging Non-fiction Work I Have Ever Read
18 October 2017 - Published on
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A. Stone
5.0 out of 5 starssignificant positive update to core text in the industry
6 September 2016 - Published on
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Amazon Customer
4.0 out of 5 starsGood book
3 October 2017 - Published on
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Minas J Polychronakis
5.0 out of 5 starshowever it is a great book for learning the advertising world
17 March 2017 - Published on
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