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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by [Sullivan, Luke]
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads Kindle Edition

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Length: 433 pages Word Wise: Enabled Language: English
  • Due to its large file size, this book may take longer to download

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Product Description

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

Advertising is in the midst of  a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.

  • Turn great ideas into successful campaigns
  • Work effectively in all media channels
  • Avoid the kill shots that will sink any campaign
  • Protect your work
  • Succeed without selling out

Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Product details

  • Format: Kindle Edition
  • File Size: 30847 KB
  • Print Length: 433 pages
  • Page Numbers Source ISBN: 8126561254
  • Publisher: Wiley; 5 edition (19 January 2016)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #136,345 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews on (beta) (May include reviews from Early Reviewer Rewards Program) 4.6 out of 5 stars 97 reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars The squirrel. Stockpiling nuts in an old hollow oak. 19 September 2015
By Collin - Published on
Verified Purchase
SOUND F/X: Woods, leaves rustling, squirrel barking.
MAN: The squirrel. Stockpiling nuts in an old hollow oak for the long winter. He doesn't do it because he's passionate about nuts, or oaks, or winter. It's just what he does to survive. Lately I've been feeling a lot like that squirrel. Stockpiling ad concepts, logos and layouts in an old hollow client. Day in, day out, hoping to make it through the winter. It's just what I do. Then the strangest thing happened. One day I went looking for a nut and found 'Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads' by Luke Sullivan. And I remembered why I got into this business in the first place. Hey squirrel, winter's over.
ANNOUNCER: 'Hey Whipple, Squeeze This' by Luke Sullivan. Order now at and get your nut-gathering mojo back.
3 of 3 people found the following review helpful
5.0 out of 5 stars Whipple it good! 16 March 2016
By Clayton Hove - Published on
Verified Purchase
Simply put, this is the most important book on advertising you will ever read.

(I owned the first edition way back in the late 90s and it was so good that somebody stole it.)

So much has been updated in this fifth edition that I consider it a sequel/reboot, but in a very good way. It’s essential to those working on either the creative or account side of the biz, and written in Human English instead of Buzzspeak so you can actually get something out of what you’re reading.

“Hey, Whipple…” is truthfully a trade triumph.

If you work in advertising, you need this book (but please, buy a copy rather than steal one).
2 of 2 people found the following review helpful
5.0 out of 5 stars Thought it couldn't possible get any better... 27 March 2016
By Helayne Spivak - Published on
Verified Purchase
I didn't think this classic book on how to concept, create and execute advertising could get any better. What Edward Boches added to Sullivan's brilliantly thought out how-to was something I thought would be almost impossible: to guide, illuminate and understand today's incredibly complex and ever changing digital world and capture it between the covers of a book. I would recommend this for anyone wanting to enter the field of advertising and marketing. I would especially recommend it for anyone who's been in the field for years and wants to catch up.
2 of 2 people found the following review helpful
5.0 out of 5 stars The best edition yet 16 March 2016
By Gareth Kay - Published on
Verified Purchase
This book has been rightly, for some time, the most practical guide to making ads. And the 5th edition is the best yet thanks to a brilliant section from Edward Boches on how digital is transforming creativity. Rather than the usual myopic view of digital as a channel, Edward looks at how digital is transforming the nature of business and therefore transforming how creative companies need to think and what they make. Highly readable and highly recommended.
5.0 out of 5 stars significant positive update to core text in the industry 6 September 2016
By A. Stone - Published on
Verified Purchase
Significant update to an already much appreciated book. The new chapters covering how the world of digital fits into the existing framework are excellent and a significant reason to upgrade from the 4th edition as I did.
I can now say with confidence - if in marketing, advertising, or related fields - buy this book. Its the foundational text on areas of creative development including work in the online realm. Don't go for earlier editions; this is enough of a difference that it should be 5th edition only.

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