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Hard to Break: Why Our Brains Make Habits Stick Hardcover – 12 July 2021

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Product details

  • Publisher ‏ : ‎ Princeton University Press (12 July 2021)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 232 pages
  • ISBN-10 ‏ : ‎ 0691194327
  • ISBN-13 ‏ : ‎ 978-0691194325
  • Dimensions ‏ : ‎ 16.26 x 2.79 x 23.88 cm

Product description


As he explores why humans evolved to be so habit-driven, Poldrack considers dopamine, which is crucial in forming habits for its impacts on brain plasticity; questions the efficacy of mindfulness (now a 'billion-dollar industry'); and covers the formation of addictions, which he calls 'habits gone bad.' Poldrack's study is strongest when he describes experiments on interrupting habit formation on a cellular level, which can potentially help one shed such undesirable behaviors as smoking and overeating. . . . This is a worthy intellectual adventure, one that's well articulated for readers looking for rigorous study.-- "Publishers Weekly"

About the Author

Russell A. Poldrack is the Albert Ray Lang Professor of Psychology at Stanford University. He is the author of The New Mind Readers: What Neuroimaging Can and Cannot Reveal about Our Thoughts (Princeton). He lives in San Francisco. Twitter @russpoldrack

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