I'm a fan of what this book promotes as well as the examples it provides to kick start people in adopting a new paradigm. Hacking for growth is demonstrating the value in data mining to analyse and trial the best way forward. It provides great examples of how many companies used hacking for growth techniques best to attract customers & develop loyalty.
It's a really great read, filled with gems that you can immediately leverage.
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success Audible Audiobook – Unabridged
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Audible Audiobook, Unabridged
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©2017 Morgan Brown, 2017 Sean Ellis (P)2017 Random House AudioBooks
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|Listening Length||10 hours and 43 minutes|
|Author||Morgan Brown, Sean Ellis|
|Narrator||Morgan Brown, Sean Ellis|
|Whispersync for Voice||Ready|
|Audible.com.au Release Date||27 April 2017|
|Publisher||Random House AudioBooks|
|Best Sellers Rank||
12,294 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
28 in Economic Development & Growth (Books)
33 in Business Development
34 in Market Research Business
4.6 out of 5
311 global ratings
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Required Reading if You Consider Yourself a Digital Marketer.Reviewed in the United Kingdom on 18 June 2017
A must read for digital marketing professionals. I'm a growth hacker in residence for a venture firm with over 1800+ investments worldwide. I've spent the last 18+ years honing my skills, and I spend my days working with our portfolio companies, trying to impart a growth mindset, and training them to use the growth framework to help scale. This book covers all bases. I wish I would have had this book when I was starting out!. Any seasoned marketing professional will have plenty of takeaways from this book. I've made this required reading for when I teach courses or give talks. Hat's off to the authors.
5 people found this helpful
An interesting, strong core philosophyReviewed in the United Kingdom on 10 January 2020
I’ll start by disclaiming that I’ve not read many books on business development. The authors appear to bring scientific rigour to the creative endeavour of innovating business solutions. The main takeaway is, and certainly something I intend to use moving forwards, their growth hacking cycle. The cycle phases were clearly outlined and would make a great cheat-sheet one-pager to refer back to. This book is also useful in outlining core roles required for starting and running a business more broadly. I would recommend this to anyone relatively new to start-ups in particular, or those keen on learning a foundation for a reliable creative testing process.
Great book about data-driven growthReviewed in the United Kingdom on 17 August 2018
I've been reading a lot during the past two years. Hacking Growth by Sean Ellis & Morgan Brown is right at the top of my favourites - list at the moment. Idea is simple build team, use data and be creative. If you seek data-driven growth for your company pick up this book, take a weekend for yourself, stock up your tea supply and enjoy the ride.
Absolutely Excellent - Mandatory reading for anyone working at a Startup!Reviewed in the United Kingdom on 16 May 2017
This is an absolutely awesome book written by two people at the heart of growth hacking. Hacking Growth should be mandatory reading for anyone working in technology and is sure to be the book that takes this way of working out of Startup Land and into Corporate America. Highly recommended.
One person found this helpful
Mr. R. Ryder-Richardson
Get serious about growth or you'll go out of businessReviewed in the United Kingdom on 20 May 2017
Absolutely fantastic book. I work for a large organisation and didn't think it would be possible to do growth in the way I've read about before but this book has given me some great ideas. I've got the audio book too but this book is useful for reference especially with work colleagues. 5 stars definitely. Don't miss out on their awesome website too.