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- you don't like fluffy introductions but straight to the point person; - you are hectic and creative, and not patient (the book is structured in way that you can open it randomly, read a helpful advice and close it without digging the whole chapter); - if you can find things yourself. Example: speaking about payed email services Bob mentions only two of them (Constant Contact and AWeber). But hey! you are smart, don't you? So, you can google other services that probably will help you better and are cheaper/faster/whatever. I really prefer this approach as everything on the net is easy come and go, you better just get the whole idea and keep yourself the finger on the pulse of Marketing 101's tools.
This is a fantastic guide for all musicians looking to do their own PR, but some of the websites need to be updated (FourSquare is now Swarm, Google Buzz no longer exists) but the concepts remain the same, and they are SOLID.
Some really good tips found here and some can even be applied outside of the West! Highly recommended from someone like me who is trying to start a unique movement of brass and steel pan in the Caribbean.
I bought it, and am using it daily. I have followed it step by step. It is a powerful basis for getting involved in the marketing of music. I had been procrastinating for years and this book pushed me to cross the line and take action.