This is a fantastic guide for all musicians looking to do their own PR, but some of the websites need to be updated (FourSquare is now Swarm, Google Buzz no longer exists) but the concepts remain the same, and they are SOLID.
Maren Montalbano, mezzo-soprano
An easy-to-digest overview of the many free and low-cost ways independent musicians, managers and promoters can harness the Internet to gain widespread exposure, attract more fans, and make money with their music. Veteran author, speaker and teacher Bob Baker reveals guerrilla marketing tactics to build an effective artist website, make the most of social media sites, and use the latest digital music promotion tools. From Facebook, Twitter and YouTube to blogs, podcasts and music sales widgets ... it's all covered here.