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Grassroots Strategy: Cultivating B2B Growth from the Ground Up Hardcover – 1 Oct 2019

5.0 out of 5 stars 15 customer reviews

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“This is the most powerful, yet practical, strategic growth framework that I have encountered. Over the last decade, Jeff and the Amphora team have trained more than 1,000 associates from my organization, and we have successfully leveraged the market-back principles to transform existing businesses and enhance the launch of new products and services. Grassroots Strategy is the definitive guide to strategic marketing.”
— Michael Stubblefield, President and CEO, Avantor®

“Grassroots strategy has created shareholder value in every business that I have led.”
— Pete Smith, Former CEO, Voltaix

“In Grassroots Strategy, Bennett and Fleming offer a practical guide to developing winning strategies for B2B companies. Their framework for finding growth in the sweet spot between market needs and a firm’s capabilities is compelling. This book is brimming with excellent tools and techniques for the strategy practitioner.”
— Cesare R. Mainardi, Adjunct Professor, Northwestern University Kellogg School of Management; Former CEO, Booz & Company; Author, The Essential Advantage: How to Win with a Capabilities-Driven Strategy

“Innovative and proven pathways to driving organic growth in today’s rapidly moving B2B markets – building strategy around customer needs at the “grassroots level.” A focused set of practical frameworks, tools and principles – with cases and examples distilled from thousands of hours of work with B2B companies. Become a “growth champion” for your business: buy, read, and use this great book!”
— Ralph Oliva, Professor of Marketing, Penn State Smeal College of Business; Director, Institute for the Study of Business Markets (ISBM)

Grassroots Strategy is practical and enlightening, and is a must read for every B2B company. It shows how to get your teams thinking differently about the value they bring to the market, and how to price products and services to capture that value for your company. I’ve had the pleasure of seeing Jeff and his team in action, and his principles work!
— Tanya Fratto, Former CEO, Diamond Innovations

“Grassroots Strategy does a fantastic job of explaining a framework that I have used successfully at three companies.  Jeff and Darrin bring the concepts to life with great case studies and even manage to inject a little humor and wit along with their wisdom.”

— JoAnna Sohovich, CEO, Chamberlain Group

"I've read a lot of boopks on strategy and this is definitely the only one that 'goes to eleven.'"

Mike Foley, Retired Senior Executive, E*Trade and Barclays

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Most helpful customer reviews on Amazon.com

Amazon.com: 5.0 out of 5 stars 16 reviews
Atta T.
5.0 out of 5 starsExcellent read on how to make better strategic business decisions.
5 October 2019 - Published on Amazon.com
Verified Purchase
One person found this helpful
Amazon Customer
5.0 out of 5 starsSimply put, a fantastic book! Practical, 'bottom line' approach to creating growth.
1 October 2019 - Published on Amazon.com
3 people found this helpful
Bruce Scheer
5.0 out of 5 starsThe Bridge Between Good Ideas and Executable Ideas for Growth
17 September 2019 - Published on Amazon.com
3 people found this helpful
Shauna F.
5.0 out of 5 starsA must-read for B2B transformation
29 September 2019 - Published on Amazon.com
2 people found this helpful
Midwest Entrepreneur
5.0 out of 5 starsA clear guide
1 October 2019 - Published on Amazon.com
One person found this helpful