Great book, highly recommended to business fans, especially students that are aspiring entrepreneurs. Book used creative cutting-edge technology explanations and a series of groundbreaking business ideas in a very understandable and clear language.
The Google Story is a quick read, told in chronological order, and written in a clear, informative writing style that is somewhat marred by the authors’ obvious idolatry for Page and Brin.
The Google Story was a fascinating peek into the biggest brand and arguably the most successful technology company of all times. I remember some 8 years ago, when the book had come out everybody I met had read it already and were raving about it. I think the marketing term is reverse-bandwagon effect, I put off reading it then for the very same reason.
Writing about an organization while it is in existence is indeed tough - especially if it is written by a news reporter. The chapters are essays of different aspects of the vibrant organization. The founders are brash, innovative and modern day superheroes who believed only in making their product the best. The factual chapters have been written in a 'blog' style writing that makes it reader friendly.
The organization represents the spirit of youth who believe norms are to be challenged and any hurdle can be conquered. One can only take inspiration from their ingenious business sense at the core of which is a simple search engine. Reading the book 10 years after it got published, you see how much further the organization has come what with android, chrome, maps and a whole boutique of products that change our lives every day.
- Hardcover: 326 pages
- Publisher: Delacorte Pr; 1st edition (15 November 2005)
- Language: English
- ISBN-10: 055380457X
- ISBN-13: 978-0553804577
- Product Dimensions: 16 x 2.7 x 23.6 cm
- Boxed-product Weight: 590 g
- Customer Reviews: 73 customer ratings