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Good Is the New Cool: Market Like You Give a Damn Hardcover – 1 November 2016

4.6 out of 5 stars 38 ratings

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Product description

Review

"Every business, brand, and individual involved in the business of brands should sit up and take note."

Paul Woolmington, CEO, Canvas Worldwide

Good Is the New Cool ’s intersection of the three c’s (culture, commerce, and conscience) is the winning formula for marketers who understand they are no longer selling to people, but now must engage with them.”

Carol Cone, CEO, Purpose Collaborative

“The beautiful thing is that a purpose-driven existence doesn’t have to happen outside of your day job. Good Is the New Cool offers a clear and inspirational formula for individuals and brands to bring happiness and meaning into their everyday lives.”

—TAUNA DEAN, Head of Social Purpose, adidas America

Good Is the New Cool has defined inspiring and timeless principles that will benefit your business, whether big or small—find your purpose, build a community, tell your stories, and be real.”

—JOE DAWSON, Director, Global Cultural Marketing & Social Impact, Sonos

“Bobby and Afdhel shine a light on the global changemakers using their creative influence for good, and illustrate how bold action can both push culture forward and lead to impactful and lasting social change.”

—MICHAELLA SOLAR-MARCH, Global Director of Member Events & Programming, Soho House

About the Author

Afdhel Aziz is currently Founder and Chief Creative Officer of Conspiracy of Love, a think-tank and idea incubator that helps Fortune 500 brands harness the power of technology, culture and social good. He is a brand marketer and strategist with two decades of experienced, who has worked for blue-chip companies, such as Absolut Vodka, Nokia, Heineken, and Procter and Gamble. He is an expert on how to deliver cutting-edge campaigns, content, and experiences that drive pop culture, working with artists, such as Lady Gaga, Swedish House Mafia, and Kanye West. His award-winning work has been featured in the New York Times, Vice, Fast Company, The Guardian, Forbes, Mashable, and more.

Bobby Jones has developed award-winning campaigns and strategies for Ford, Moet Hennessy, Adidas, and others. He currently serves as Peace First’s Chief Marketing and Communications Officer, Jones is responsible for leading all marketing and communications efforts to help achieve Peace First’s vision to create a new social norm where millions of young people are prepared, empowered, and committed to solving the world’s biggest challenges with courage and compassion.

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Product details

  • Publisher ‏ : ‎ Regan Arts. (1 November 2016)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 304 pages
  • ISBN-10 ‏ : ‎ 1682450465
  • ISBN-13 ‏ : ‎ 978-1682450468
  • Dimensions ‏ : ‎ 13.97 x 2.54 x 20.96 cm
  • Customer Reviews:
    4.6 out of 5 stars 38 ratings

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4.6 out of 5 stars
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Cristina Danila
5.0 out of 5 stars Love love love this book
Reviewed in the Netherlands on 7 October 2020
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Jordi Sparrow
5.0 out of 5 stars Be good and be cool
Reviewed in Spain on 29 July 2018
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Quentin
5.0 out of 5 stars Pertinent
Reviewed in France on 1 March 2020
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SN
1.0 out of 5 stars Livre excellent.
Reviewed in France on 25 March 2018
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1.0 out of 5 stars Livre excellent.
Reviewed in France on 25 March 2018
Livre neuf arrivé avec des traces de stylo et saleté.
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Nacionalista
5.0 out of 5 stars ... from his previous life as a marketer at places like Heineken and Absolut
Reviewed in the United States on 6 April 2018
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