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Good Is the New Cool: Market Like You Give a Damn by [Aziz, Afdhel, Jones, Bobby]
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Good Is the New Cool: Market Like You Give a Damn Kindle Edition


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Length: 304 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

"Every business, brand, and individual involved in the business of brands should sit up and take note."

Paul Woolmington, CEO, Canvas Worldwide

"With people saying they wouldn't care if 74 percent of brands disappeared tomorrow, marketers need to reimagine why their brands exist and how they engage with people. The intersection of the three c's (culture, commerce, and conscience) is the winning formula for marketers who understand they are no longer selling to people, but how they now must engage with them."

Carol Cone, CEO, Purpose Collaborative

"The perfect marriage of consciousness and capitalism, this book will transform your business—and possibly the world."

Kelly Cutrone, television personality, publicist, and New York Times bestselling author

Product Description

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label.

If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life?

With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

Product details

  • Format: Kindle Edition
  • File Size: 12375 KB
  • Print Length: 304 pages
  • Publisher: Regan Arts. (25 October 2016)
  • Sold by: Simon & Schuster Digital Sales Inc. (AU)
  • Language: English
  • ASIN: B01EG7A6Z6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #63,557 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.6 out of 5 stars 13 reviews
Renee
5.0 out of 5 starsAND do good. But
17 November 2016 - Published on Amazon.com
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3 people found this helpful.
La Voz Del Pueblo
5.0 out of 5 stars... from his previous life as a marketer at places like Heineken and Absolut
6 April 2018 - Published on Amazon.com
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Nadia L
5.0 out of 5 starsExcellent book! I've learned a lot from reading it
1 November 2016 - Published on Amazon.com
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3 people found this helpful.
Lesa Ukman
5.0 out of 5 starsBrilliant
17 May 2017 - Published on Amazon.com
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2 people found this helpful.
bookishly
5.0 out of 5 starsRevolutionary Reading
30 November 2016 - Published on Amazon.com
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2 people found this helpful.

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