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Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand's Favour Paperback – 8 June 2021
Andy's influence on the industry is far-reaching, and his strategic leadership undeniable. -- Campaign
"An inspiring yet practical book, full of compelling ideas on how to enhance your competitive advantage and see opportunity everywhere. A brilliant read!" -- Syl Saller CBE - Former Global CMO of Diageo
"Andy is as insightful and practical as he is punchy and funny. Maybe you'll buy this book for the title, but I guarantee you'll find yourself returning to it whenever you could use a little luck." - Elle McCarthy, Head of Brand at Electronic Arts
"Don't try to improve your luck by forking out your hard earned cash on expensive charms, amulets and talismans, buy this book instead. You won't regret it." Helen Rhodes - ECD of BBC Creative
"Go Luck Yourself is like wandering round a gallery of great strategic thinking... and then getting to take it all home with you to make your own place look better. Fresh, fun, generous, fascinating - this a book stuffed full of stimulating ideas for any restless challenger to steal and use." -- Adam Morgan, author of Eating the Big Fish and A Beautiful Constraint
"I really enjoyed this. It's a fascinating subject and Andy's style is very readable. The selection is as much fun as the pick and mix at Woolworth's, but without the security guard watching your every move." -- Zaid Al-Qassab - CMO of Channel 4
"Prepare to get well and truly lucked. Your team/agency/client/brand/customers will thank you." -- Caroline Pay - CCO of Headspace
"The one thing that ALL successful people have in common is a conscious relationship with luck. Luck is now something that you can practise daily. What a gift." -- Jonathan Mildenhall - CMO of Dave
"This really is the perfect strategist's handbook, with great examples, anecdotes, quotes, facts and advice. I found myself time and time again thinking 'I wish I'd come up with that' and now having read it, I just might." Bridget Angear - Joint CSO of AMV BBDO
About the Author
- Publisher : Harriman House Publishing (8 June 2021)
- Language : English
- ISBN-10 : 0857198882
- ISBN-13 : 978-0857198884
- Dimensions : 13.72 x 1.27 x 21.34 cm
- Best Sellers Rank: 224,196 in Books (See Top 100 in Books)
- Customer Reviews:
About the author
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Top reviews from Australia
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Top reviews from other countries
Supported by real experiences and anecdotes drawn from the advertising world, along with wider ‘lucky’ historical discoveries and inventions. Each chapter is formed within satisfying chunks, which make it a breeze to dip in and out of the book.
For entertainment value and engaging stories alone its a great read.
But I can imagine it would also be a great resource book for those within the advertising world, along with those involved in business and entrepreneurship - that want to try their luck at being luckier in their endeavours.
It’s a real page-turner!
Reviewed in the United Kingdom on 29 June 2021