Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required. Learn more

Read instantly on your browser with Kindle Cloud Reader.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Enter your mobile phone or email address

Processing your request...

By pressing ‘Send link’, you agree to Amazon's Conditions of Use.

You consent to receive an automated text message from or on behalf of Amazon about the Kindle App at your mobile number above. Consent is not a condition of any purchase. Message and data rates may apply.

Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Author

Something went wrong. Please try your request again later.

Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand's Favour Paperback – 8 June 2021

5.0 out of 5 stars 14 ratings

Amazon Price
New from Used from
Save on select Books
Discover deals on fiction, non-fiction, children's books and more Shop now

Product description


A fabulous book on the underappreciated role of luck in business, brimming with fresh stories and practical advice. -- Richard Shotton, author of The Choice Factory

Andy's influence on the industry is far-reaching, and his strategic leadership undeniable. -- Campaign

"An inspiring yet practical book, full of compelling ideas on how to enhance your competitive advantage and see opportunity everywhere. A brilliant read!" -- Syl Saller CBE - Former Global CMO of Diageo

"Andy is as insightful and practical as he is punchy and funny. Maybe you'll buy this book for the title, but I guarantee you'll find yourself returning to it whenever you could use a little luck." - Elle McCarthy, Head of Brand at Electronic Arts

"Don't try to improve your luck by forking out your hard earned cash on expensive charms, amulets and talismans, buy this book instead. You won't regret it." Helen Rhodes - ECD of BBC Creative

"Go Luck Yourself is like wandering round a gallery of great strategic thinking... and then getting to take it all home with you to make your own place look better. Fresh, fun, generous, fascinating - this a book stuffed full of stimulating ideas for any restless challenger to steal and use." -- Adam Morgan, author of Eating the Big Fish and A Beautiful Constraint

"I really enjoyed this. It's a fascinating subject and Andy's style is very readable. The selection is as much fun as the pick and mix at Woolworth's, but without the security guard watching your every move." -- Zaid Al-Qassab - CMO of Channel 4

"Prepare to get well and truly lucked. Your team/agency/client/brand/customers will thank you." -- Caroline Pay - CCO of Headspace

"The one thing that ALL successful people have in common is a conscious relationship with luck. Luck is now something that you can practise daily. What a gift." -- Jonathan Mildenhall - CMO of Dave

"This really is the perfect strategist's handbook, with great examples, anecdotes, quotes, facts and advice. I found myself time and time again thinking 'I wish I'd come up with that' and now having read it, I just might." Bridget Angear - Joint CSO of AMV BBDO

About the Author

Andy Nairn has led a charmed life. He stumbled into advertising after studying Law at Edinburgh University. Almost 30 years later, he's one of the world's most respected brand strategists and a founder of one of the UK's most successful creative agencies. Lucky Generals has been shortlisted for Campaign magazine's Agency of the Year for the last five years in a row and Andy has been named the country's top strategist for the last 2 in a row. He has also been listed as one of the top five creative people in world advertising, by Business Insider. Now he wants to share his luck with others, so he's donating his royalties to Commercial Break: an organisation that helps working class talent break into the creative industries.

Save on select Books
Discover deals on fiction, non-fiction, children's books and more Shop now

Product details

  • Publisher ‏ : ‎ Harriman House Publishing (8 June 2021)
  • Language ‏ : ‎ English
  • ISBN-10 ‏ : ‎ 0857198882
  • ISBN-13 ‏ : ‎ 978-0857198884
  • Dimensions ‏ : ‎ 13.72 x 1.27 x 21.34 cm
  • Customer Reviews:
    5.0 out of 5 stars 14 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.

Customer reviews

5.0 out of 5 stars
5 out of 5
14 global ratings
5 star
4 star 0% (0%) 0%
3 star 0% (0%) 0%
2 star 0% (0%) 0%
1 star 0% (0%) 0%
How are ratings calculated?

Review this product

Share your thoughts with other customers

Top reviews from Australia

Reviewed in Australia on 26 July 2021
Verified Purchase
Reviewed in Australia on 28 August 2021
Verified Purchase

Top reviews from other countries

Andrew Carolan
5.0 out of 5 stars Thanking my lucky stars - that I stumbled across this book!
Reviewed in the United Kingdom on 25 June 2021
Verified Purchase
5.0 out of 5 stars Great read: helps you pull your head out of your...
Reviewed in the United Kingdom on 2 July 2021
Verified Purchase
5.0 out of 5 stars It’s a great book for someone like me starting their career!
Reviewed in the United Kingdom on 29 June 2021
Verified Purchase
Customer image
5.0 out of 5 stars It’s a great book for someone like me starting their career!
Reviewed in the United Kingdom on 29 June 2021
often the word luck is misinterpreted as negative. People don’t want to use the word luck in their journey as it takes away from supposed hard work. Andy’s book is a perfect read on how luck, of making your own, is positive and also has a lot to do with you. I have only just began my professional career and I can’t think of a better book to help understand the aspect of luck in my journey ahead. I will no doubt come back to this every year.
Images in this review
Customer image
Customer image
5.0 out of 5 stars Insightful, inspiring and impactful
Reviewed in the United Kingdom on 20 September 2021
Verified Purchase
5.0 out of 5 stars An essential read for marketers and businesses owners
Reviewed in the United Kingdom on 3 October 2021
Verified Purchase