From the basics of each platform to personal branding and the importance of authenticity, this book is bursting with clarity, motivation and sensible, straight talking advice about social media. Get it and get reading! You won't regret it. - Mark Williams, 'Mr LinkedIn'
Using a step by step approach, formed through many years of experience and training of small businesses, Ailsa and Jo provide the building blocks to carefully, yet decidedly, start your own journey.... this book will help you Get Good at social media. - Tim Hughes, Author of Social Selling -- Influencing Buyers and Changemakers
There's so much honesty and truth in this book. Social media ... can feel like it has a planet of it's own. Well Jo and Ailsa are the tour guides of Planet Social Media and you'd be mad not to listen to them. - Rosie Shilo, Virtually Yours
If you are a business owner struggling to get your head around how best to use social media for business growth, this book will help you to Get Good or Get Off. - Warwick Merry CSP, National President Professional Speakers Australia
Get Good or Get Off is a must-read for anyone in business grappling with the ins and outs of one of the most powerful (and dangerous) mediums ever created. Social media may not be right for everyone, but before you decide ... read this book. - Charlie Gunningham, CEO, Business News
I felt as if the authors were in my head. They so accurately addressed all my fears and struggles, and also the mistakes I'd been making on social media, that I wondered if they had a webcam in my office! - Alicia Menkveld, Business Confidence Academy
This book offers one of the easiest yet most engaging ways I've come across to set up your social media strategy. It has the right balance between actionable steps and entrepreneurial stories. Heck, Kate Lister is featured. - Petra Fisher, LinkedIn Storyteller
Jo and Ailsa offer excellent tips and ideas on how to stand out in the online arena. They raise interesting and thought-provoking issues around brand and perception, and provide great information on how to engage your target audience. - Dale Rees-Bevan, Speakersbank
Social media is a powerful set of tools, that can build your brand, connect you to your customers and facilitate relationships that convert. It can also zap your precious energy, cause stress and lead business owners into a state of marketing delusion. What if it was okay to get off certain social media platforms?
Chapter 1 - Is Social Media for Every Business?
Chapter 2. Business Vs Personal
Chapter 3. Reasons to be On
Chapter 4. Reasons to be Off
Chapter 5. Success Stories
Chapter 6. Unpacking Success
Chapter 7 – Social Media Shockers
Chapter 8 – Get Strategic
Chapter 9 – Get On With It
Get Good Or Get Off Agreement
Two marketing professionals from opposite sides of Australia are on a mission to stop Random Acts of Social Media.
Jo Saunders is an international LinkedIn expert, digital marketing strategist and social media educator who is known for demystifying the complexities of LinkedIn and social media tools. She guides professionals and teams to market their expertise and build relationships in the era of social business.
Ailsa Page known as the marketing dynamo is a small business marketing expert with over 20 years’ experience successfully running her own businesses and helping other businesses navigate the marketing maze and improve their bottom line. She provides marketing strategy, advice, coaching, education services to small and medium business throughout Australia.
Get Good or Get Off will help you get clear about why you are using social media, and identify when it really isn’t working for you. Get in control of your social media, so you can stop feeling overwhelmed and take strategic action, allowing you to focus on your core genius. It’s time to Get Good or Get Off.