- Product Dimensions: 12.4 x 12.2 x 11.2 cm ; 907 g
- Boxed-product Weight: 1.1 Kg
- Item Model Number: 10052000014416
- ASIN: B071XHZCZ3
- Date first available at Amazon.com.au: 8 November 2017
- Customer Reviews: 510 customer ratings
Amazon Bestsellers Rank:
10,839 in Health, Household & Personal Care (See Top 100 in Health, Household & Personal Care)
- #63 in Endurance & Energy Powders
Gatorade Endurance Formula Powder, Cherry, 32 Ounce
|Price:||+ $17.32 Delivery|
- Newly updated Gatorade Endurance Formula is made with no artificial sweeteners, no artificial flavors
- Lighter flavor and color compared to previous Endurance Formula for athletes that are training/racing for a prolonged period of time
- Like the entire Gatorade Endurance line, the new Gatorade Endurance Formula reformulation has been scientifically formulated based on the unique needs of endurance athletes
- Reformulated Gatorade EF retains the same higher electrolyte blend (nearly 2x sodium, 3x potassium of traditional Gatorade)
- Simply mix with water and shake until powder is dissolved
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Newly updated Gatorade Endurance Formula is made with no artificial sweeteners, no artificial flavors and now with a lighter flavor and color compared to previous Endurance Formula for athletes that are training/races for prolonged periods of time. Reformulated Gatorade EF retains the same higher electrolyte blend (nearly 2x sodium, 3x potassium of traditional Gatorade). Like the entire Gatorade Endurance line, the new Gatorade Endurance Formula reformulation has been scientifically formulated based on the unique needs of endurance athletes.
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I wrote a pretty negative review of the new GE formula powder a month ago. I have it two stars based on the first container I bought of the new improved formula after many years of consuming quite a lot of the previous version. I really didn't like it at all. Gatorade reached out to me as a result of the review which is always appreciated of a manufacturer, however I have not responded to them yet so this update has not been influenced by them.
I have now used five 32oz containers of the new GE formula powder in both Orange and Lime flavor, we have bought some from Amazon here and some directly from Gatorade. My update is as follows:
(1) The color is certainly a lot lighter than the previous version. It is a white powder in the container but when mixed it does have a faint orange (or lime) color to it. Not a major observation but an update all the same.
(2) The flavor is a lot more subtle for sure but does grow on you so give it some time. I would acknowledge now that it is possible to get used to the flavor and once used to it, is actually very difficult to go back to the old formula which suddenly tastes strongly artificial and overpowering. I have been using the new formula on back-to-back 120mile rides on successive weekend days and find is is a lot more palatable to consumer GE throughout without resorting to alternating with water to offset the strong taste.
(3) Ah, the mixing in water thing. Quite a few other reviews since I wrote that a month ago have also commented on the fact that this new product seems to clump up and not dissolve properly. That was certainly my initial experience. Now I would say that if you put the scoops of powder in your mixing bottle bottle, lightly swirl the bottle as you fill it from the faucet, then once filled cap it and shake it vigorously for a few seconds, it appears to dissolve well enough. I think it is possible that my first container (or two) of new formula GE had an issue because I can assure you it clumped like crazy and would not dissolve at all. The later containers have dissolved better.
So, I am revising my 2 star review to a 4 star review with an acknowledgement that the new formula, now that the clumping appears to be fixed, is a nice extension of the GE range.
I will add one new observation which has become very apparent. The new formula is clearly a powder and not a granulated product like the old one. This means (a) there is a degree of powder that gets into the air as you fill the bottles and (b) each scoop potentially contains a higher weight of formula than the previous version since a powder by volume will weigh more than granules. I say this because we have seen our consumption of new GE increase significantly since the new formula has been introduced. This cannot be because we are consuming more (we know that for a fact) so can only be that we are getting less bottles of diluted GE than previously because more weight of powder goes into every scoop.
Hope this update has been useful, original and unedited review below.
We consume probably 4-6 containers of Gatorade every Tri season for IM training rides. I have got used to the 'classic' and unmistakable flavor of the Orange and the Lime powder mixed Endurance Formulas. The new formula that is listed here and launched recently (?) has three key differences (aside from any composition differences):
(1) It does not have an orange or lime color to it any more. The powder is white, regardless of flavor (haven't tried cherry). So OK, I get that this is completely synthetic and the colorant is probably unnecessary but at least when I mix orange gatorade in my bike bottles it at least looks like orange. Not a huge issue on its own so lets move to the next point:
(2) It tastes very dull and not pleasant to consume in quantity. I cannot describe it any other way. It tastes like the drink you are given to mix and drink a gallon of when you need to have a colon medical exam or similar. OK so you can drink it down but it doesn't have a pleasant flavor at all. When you are doing century training rides at some point you are going to get sick of whatever flavor drink/gels/bars you are putting into your system, but at least they can taste reasonably good for the first few hours. This new formula tastes pretty awful from the first mouthful.
(3) - and this is the worst issue by far - it doesn't mix easily in water. Yes, I'll repeat that as it was a huge surprise to us too. This new formula seems to have difficulty dissolving in water. So when you mix your bottles and head out on your training ride, at some point you are going to get a mouth full of lumps of undissolved powder. Which, taking into consideration point (2) above, tastes bad anyway. Its not an enjoyable experience at all. The only solution we have found is to keep shaking it like crazy when you mix it, like 10X more effort than with the old formula. And then, later as you drink the bottle down, keep shaking it even more and hope you don't get a mouthful of a powder lump.
I am sure there is a good reason for the change and the marketing will never use terminology such as 'lower production cost' or 'easier to manufacture' but this user (and his wife) have gone from being huge fans of Gatorade Endurance Formula powder to being completely switched off by it.
To finish more positively, the premixed bottles of GE at Ironman events continue to be awesome and have not had these changes applied.
I recently ordered three canisters of powdered mix, but the new formula is nothing like Gatorade. Instead of just adding some electrolytes to their tried-and-true formula, Gatorade completely redesigned their product, and the resulting “new formula” is simply unusable. The fine powder doesn't mix in water, has neither orange coloring nor flavoring, and tastes like a moldy sack of burnt plastic.
I got around the mixing issue by making up large batches ahead of time, then vigorously shaking the container every time I went into the fridge. It usually dissolved in water after about 48 hours.
But that did nothing to improve the taste. Whereas the old formula was easy to drink, the new product's unflavored chemical taste discourages me from drinking it even during an intense workout.
For those reasons, I've mostly replaced Gatorade with other products or diluted orange juice. Now I’ve got $70 worth of it sitting unused in the back of a cupboard. Does anyone have any leftover cans of the old formula?
BE MINDFUL, this is a big container, and it DOES expire. Mine was ordered in Jan 2016 and it expires in 6 months, so I would probably buy this at the store and make sure it expires in 1 year or 2, because there is no way I can drink this whole thing in 6 months.
This is a negative ON Amazon, but not on Gatorade, thus 5 stars.