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Fundamentals of Strategy Paperback – Student Edition, 17 November 2014

4.4 out of 5 stars 29 ratings
Edition: 3rd

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Product description

From the Back Cover

One million students and business executives have used the market-leading text Exploring Strategy to boost their academic and professional careers.

The expert authors now transfer the essence of Exploring Strategy into Fundamentals of Strategy. This book is particularly suited for those engaged in short courses.


Fundamentals of Strategy

  • Delivers the essential concepts and techniques of strategy in 10 chapters.
  • Engages the reader with real-world strategy problems.
  • Provides insights and strategy stories from a wide range of international organisations.
  • Includes new material on key contemporary strategic issues such as internationalisation, entrepreneurship, social responsibility, and corporate ownership and governance.
  • New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world.

Excel in your studies, enhance your understanding and improve your grade.


Includes your first audiobook free, a bonus book selected by our editors, unlimited access to exclusive podcasts and more. $16.45/mo after 30 days. Cancel anytime. Learn more >

Product details

  • Publisher ‏ : ‎ Pearson Education; 3rd edition (17 November 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 304 pages
  • ISBN-10 ‏ : ‎ 129201721X
  • ISBN-13 ‏ : ‎ 978-1292017211
  • Dimensions ‏ : ‎ 19.1 x 1.2 x 24.8 cm
  • Customer Reviews:
    4.4 out of 5 stars 29 ratings

Customer reviews

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Tony Bennett
4.0 out of 5 stars Fundamenals of Strategy
Reviewed in the United Kingdom on 25 March 2012
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1.0 out of 5 stars Good book! Bad product listing!
Reviewed in the United Kingdom on 4 April 2013
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2 people found this helpful
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5.0 out of 5 stars good
Reviewed in the United Kingdom on 13 November 2019
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4.0 out of 5 stars Great book
Reviewed in the United Kingdom on 21 March 2013
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5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 9 February 2017
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