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The Four: The Hidden DNA of Amazon, Apple, Facebook and Google by [Scott Galloway]
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The Four: The Hidden DNA of Amazon, Apple, Facebook and Google Kindle Edition

4.5 out of 5 stars 1,675 ratings

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Review

Scott Galloway’s The Four is a bareback ride upon the four horses of the economic apocalypse– Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book…The book contains more insights and provocative ideas than Amazon has Boeing 767s… My recommendation is to walk down to your local book store and buy this– or more likely, buy it on Amazon. -- Tom Upchurch ― Wired

The Four is a fantastic, provocative book about where we are now and where we are going. -- Phil Simon ― Huffington Post

Well argued and accessible... refreshingly clear-eyed -- Brad Stone, author of The Everything Store

Full of sharp insights and unconventional views ― Nature

This analysis of the rise of Amazon, Apple, Faceboook and Google stands out because it adds significantly to the tide of criticism currently sweeping over Silicon Valley -- Tristan Quinn ― Times Literary Supplement

When it comes to the digital age, Scott Galloway is Christopher Hitchens with an MBA, namely a brainy and fearless provocateur -- James Warren ― Vanity Fair

A big help in understanding how so many of us have come to completely rely on these tech giants ― and what the future holds for other, less powerful companies. ― Business Insider, Best Business Books of 2017

Scott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner -- Joanne Tombrakos ― Huffington Post

Scott Galloway is honest, outrageous and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently. -- Calvin McDonald, CEO of Sephora

This is that rare book that not only informs but entertains. You’ll never look at these four companies in the same way again -- Jonah Berger, author of Contagious and Invisible Influence --This text refers to an alternate kindle_edition edition.

About the Author

Scott Galloway is a professor at New York University's Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre­preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the "World's 50 Best Busi­ness School Professors" by Poets & Quants. His weekly YouTube series, "Winners and Losers," has generated tens of millions of views. This is his first book. --This text refers to an alternate kindle_edition edition.

Product details

  • ASIN ‏ : ‎ B01CZB2X4W
  • Publisher ‏ : ‎ Transworld Digital; 6th edition (5 October 2017)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 7692 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 327 pages
  • Customer Reviews:
    4.5 out of 5 stars 1,675 ratings

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4.5 out of 5 stars
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Top reviews from Australia

Reviewed in Australia on 11 February 2020
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Reviewed in Australia on 16 March 2019
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Reviewed in Australia on 13 February 2018
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Reviewed in Australia on 8 October 2017
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Reviewed in Australia on 2 March 2018
Reviewed in Australia on 7 May 2020
Reviewed in Australia on 31 January 2019

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E L R
2.0 out of 5 stars This isn't the book your looking for
Reviewed in the United Kingdom on 28 November 2018
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19 people found this helpful
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Deep Knowledge
5.0 out of 5 stars Hail scott, this greatest book - akin to Zero to one or perhaps better
Reviewed in India on 16 November 2017
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63 people found this helpful
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Stiven Skyrah
5.0 out of 5 stars Enlightening and terrifying!
Reviewed in the United Kingdom on 7 September 2019
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Fonaweb
5.0 out of 5 stars Genuinely scary but....
Reviewed in the United Kingdom on 2 January 2020
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a Punter
5.0 out of 5 stars The 'Big Four and the case for antitrust measures
Reviewed in the United Kingdom on 12 November 2018
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