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Follow the Author
The Four: The Hidden DNA of Amazon, Apple, Facebook and Google Kindle Edition
The Four is a fantastic, provocative book about where we are now and where we are going. -- Phil Simon ― Huffington Post
Well argued and accessible... refreshingly clear-eyed -- Brad Stone, author of The Everything Store
Full of sharp insights and unconventional views ― Nature
This analysis of the rise of Amazon, Apple, Faceboook and Google stands out because it adds significantly to the tide of criticism currently sweeping over Silicon Valley -- Tristan Quinn ― Times Literary Supplement
When it comes to the digital age, Scott Galloway is Christopher Hitchens with an MBA, namely a brainy and fearless provocateur -- James Warren ― Vanity Fair
A big help in understanding how so many of us have come to completely rely on these tech giants ― and what the future holds for other, less powerful companies. ― Business Insider, Best Business Books of 2017
Scott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner -- Joanne Tombrakos ― Huffington Post
Scott Galloway is honest, outrageous and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently. -- Calvin McDonald, CEO of Sephora
This is that rare book that not only informs but entertains. You’ll never look at these four companies in the same way again -- Jonah Berger, author of Contagious and Invisible Influence --This text refers to an alternate kindle_edition edition.
About the Author
- ASIN : B01CZB2X4W
- Publisher : Transworld Digital; 6th edition (5 October 2017)
- Language : English
- File size : 7692 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 327 pages
- Best Sellers Rank: 128,938 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
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I'm personally not even slightly interested in advice from the author and wouldn't have bought the book for that. The first half is very good though, but too short and too shallow.
This book could have been very good and very useful, but I'm affraid the author really failed to concentrate his energy on the topic at hand - ie. the title of the book - and settled a score or two and gave an unwanted fire side chat. Also, the author turned the air blue. I know that some academics like to swear to impress their students, but come on. It's a childish and unhelpful distraction. Grow up Mister!
A great book, this will take you into the Disney world of the businesses of future. Once you have read this you won't be able to see yourself as same man in the mirror. sir Scott has not only succeeded but also failed in so many ventures, this is what makes this book as important as Zero to one or Antifragile if not more, not a single word will fail to amuse you. I am trully honoured to read this book.
A shortish, readable book that clearly explains where we are, where we're (probably) going and the case for anti-trust measures for the Four. His style won't be to everyone's taste but Scott Galloway rips through the subject with energy, passion and a bit of "adult" language.
Feels as timely and relevant to us now in 2018 as previous digital commentaries such as "The Long Tail" and "The Search" were in the mid-noughties.