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The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One. by [Jiwa, Bernadette]
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The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One. Kindle Edition

4.7 out of 5 stars 3 customer reviews

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Length: 202 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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"This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else."

SETH GODIN —Author The Icarus Deception

It's not how good you are. It's how well you tell your story.

The most successful brands in the world don’t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? 'The Fortune Cookie Principle' will show you how.

Big corporations might have huge budgets but you’ve got a story. Your story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand’s story from the inside out. It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.

ADVANCE PRAISE FOR THE FORTUNE COOKIE PRINCIPLE

'It's so easy to overcomplicate what great brands and new businesses need to do to resonate with their consumers. The simple questions asked in this book help you to de-mystify that process. It encourages you to think beyond what you do to why you do it and why that matters to your customers. Had this been available when I was driving Sales and Marketing Capabilities in my past corporate life at Cadbury Schweppes, this would have been recommended reading. Now I'm an entrepreneur I simply apply these principles each and every day."

WENDY WILSON BETT—Co-Founder Peter's Yard

"The wisdom in this book is better than any fortune. Read and apply!"

CHRIS GUILLEBEAU—Author $100 Startup

“This book is an inspiration. Bernadette ignites real-world experience with a true passion for helping businesses move to the next level.”

MARK SCHAEFER—Author Return on Influence

"Full of inspiring stories about what makes businesses unique (and successful) in today's supersaturated markets."

DAVID AIREY—Author Work For Money, Design For Love

Product details

  • Format: Kindle Edition
  • File Size: 858 KB
  • Print Length: 202 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: The Story Of Telling Press (12 June 2013)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B00DCGXBDW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.7 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #131,768 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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3 customer reviews

4.7 out of 5 stars

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10 February 2017
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.6 out of 5 stars 116 reviews
Richard Jenkins (Mad Man Thoughts)
4.0 out of 5 starsFantastic read for anyone tasked with building a brand or establishing a company culture!
3 February 2018 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
4 people found this helpful.
Online business owner
5.0 out of 5 starsThis book is a MUST READ
27 February 2018 - Published on Amazon.com
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gobblegoo
5.0 out of 5 starsHow Brands Become More
26 April 2017 - Published on Amazon.com
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One person found this helpful.
Amazon Customer
5.0 out of 5 starsCookies and Fortunes
1 March 2014 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
3 people found this helpful.
UrbanEssence
5.0 out of 5 starsThis book will help you flush out your brand story!
10 June 2018 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
One person found this helpful.