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Flipping for Success: Rewiring Business Strategy to the New Consumer Age Paperback – 30 April 2016

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About the Author

Paul is part of a new and emerging type of strategic expert who views the art of strategic management through a wider lens beyond the traditional boundaries of financial and investment capital. Like many others, Paul entered the workforce thinking competition was simply a model based on grow your market as fast as you can and remain competitive on price. Coming from a technology background and witnessing first hand the various iterations of technology disruptions along the way, he began to see business strategy as something more than a set of operational efficiencies and mergers and acquisitions. This has helped form his underlying philosophy - the art of strategy needs to be reborn and harnessed in a truly innovative, differential way. Spanning a two decade IT career, Paul is a senior leader in business-to-technology enterprise planning, challenging the status quo with new and innovative approaches to transforming an organisation. He spent a dozen years serving as an advisory and delivery consultant across nearly every major industry. This breadth of experiences laid the foundation for his book. Paul has been fortunate enough to work for Deloitte, Sybase and Oracle as well as a host of smaller organisations. He holds a Bachelors and Masters degree from the US, with additional tertiary education in Europe, Latin American and Australia. This is Paul's first published book.

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Product details

  • Publisher ‏ : ‎ Flipside Enterprising Services (30 April 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 214 pages
  • ISBN-10 ‏ : ‎ 0994365829
  • ISBN-13 ‏ : ‎ 978-0994365828
  • Dimensions ‏ : ‎ 14.81 x 1.14 x 21.01 cm
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