We are seeing more business disruption than in the past three to four decades. The old ways of growing an existing market and competing on price are yesterday’s formula for success. The other form of competition, differentiation, has leap frogged into the spotlight as the preferred way to compete. This word goes by another more common name, innovation.
Never has there been this level of competitive pressure on businesses for the past two generations. Those businesses that wait too long to transform themselves are doomed to the history books.
Unfortunately many businesses lack the adequate instruments to make this successful transformation. To complicate matters many businesses have been internally designed around the slower, compete on price, form of competition. These existing internal structures prevent them from making this change.
This book explores the question ‘why change now’ and offers up approaches to rewiring business strategy for a new consumer age. It is a must read for board members, leaders and strategists wrestling with a host of planning challenges in their organisations today.