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Reboot: Probably More Than You Ever Wanted to Know about Starting a Global Business Paperback – 1 November 2019

4.8 out of 5 stars 8 ratings

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Product description

From the Publisher

Jodie Fox is a successful global entrepreneur having cofounded online shoe company, Shoes of Prey.
Jodie is a judge at the World Retail Awards (2016, 2017, 2018) lectures the Stanford Graduate School of Business MBA Class (2016, 2017, 2018) and regularly keynotes events including the National Retail Federation conference (2017), Virgin Australia Melbourne Fashion Festival (alongside Renzo Rosso, Nicola Formichetti and Fern Mallis) and the American Apparel and Footwear Association Executive Summit (2016).

From the Inside Flap

Shoes of Prey launched in 2009. It allowed people to design their dream shoes online, get them expertly manufactured, and have them shipped to anywhere in the world within two weeks.

The startup broke even at two months, hit multi-million dollar revenues in under two years, raised tens of millions in funding from top-tier investors and shipped to more than 100 countries.

All the metrics pointed to huge scalability. To a huge business. To a huge success.

But it didn't succeed. In 2018 the business failed. And this is that story.

Reboot tells the truth of what it is like to be at the helm of a global business. From the high highs of besting Karl Lagerfeld on global awards to the low lows of closing the doors on your dream, join author Jodie Fox on a raw journey as she reveals for the first time the story behind the story of fashion darling Shoes of Prey.

This incredible ride will share lessons on raising capital, building a brand, finding suppliers, doing business in China and, most importantly, how to learn and grow from your successes and your mistakes and be ready every day to reboot for the next challenge.


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Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (1 November 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 280 pages
  • ISBN-10 ‏ : ‎ 0730349438
  • ISBN-13 ‏ : ‎ 978-0730349433
  • Dimensions ‏ : ‎ 15.56 x 1.63 x 23.5 cm
  • Customer Reviews:
    4.8 out of 5 stars 8 ratings

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4.8 out of 5 stars
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