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Matt Weber's "Fit for Disruption" is a refreshingly easy and practical read. With so much commentary available now about the impacts and need to engage with the current industrial revolution, Fit for Disruption breaks down and provides a common sense framework for how to engage. The emphasis on understanding customer's needs and in essence, co-designing solutions to problems is a reminder that often times businesses rely too much on simply asking a customer what their needs are - funnily sometimes customers don't know. But boldly delving into the different pain points to a customer journey and then prioritising ideas for the solve, as recommended by Weber, is core to business survival. And he gives a valuable message about not needing to reinvent the wheel but rather opening our eyes more widely to all the industries around us, because chances are a solution may already exist in another form. Full of Weber's insights and observations based on his own experiences running operational teams across varied businesses, Fit for Disruption is a great starting to inspire business transformations and improvements for a wide variety of businesses.
The topic is always relevant but in these very challenging and unpredictable times, the subject matter is more important than ever. I have read many management and strategy books that cover the themes of change and disruption but this book is very well structured and organised logically. It has practical tips and traps that can be easily applied to all manner of industries and businesses - small and large and the useful summaries at the end of each chapter are a handy checklist and go to guide. Absolutely money well spent.