Dr. Tom McKaskill
Breakthrough Publications (97 pages)
This book explains a number of business decision models which assist in the examination of strategic decisions facing the emerging company. While financial statements deal with historical performance information and budgets and cash flow projections assist to manage performance in the near to medium term, financial decision making tools and techniques assist to resolve ‘what if’ business decisions in the medium to long term.
Many strategic decisions are influenced by internal cost structures and revenue decisions. An understanding of cost structures, patterns and trends can greatly help with the examination of pricing decisions, investment alternatives and growth strategies. Pricing decisions impact profitability and growth.
Underpinning most future business strategies are considerations of the time value of money. Interest rates, rates of return, net present values, loan and lease payment and investment decisions are all impacted by this factor.
Business valuation is not only impacted by the time value of money but also by the decisions the business owners make about how they manage risk.
Lastly, the most powerful of all financial decision making techniques is the business plan. An intimate knowledge of business plan preparation is an essential capability of the entrepreneur and emerging company management.
This book is aimed at the entrepreneur and management executives who have not had the benefit of an accounting education. They will find it highly informative, education and pragmatic.
The book has 7 chapters:
Chapter 1: Using financial decision models
Chapter 2: Manipulating cost structures
Chapter 3: Revenue management
Chapter 4: Product and activity costing
Chapter 5: Time value of money
Chapter 6: Increasing business valuation
Chapter 7: Preparing the business plan
Conclusion: Managing the future
Dr. Tom McKaskill:
Global serial entrepreneur, educator, author and angel investor, Dr McKaskill has a deep understanding of the theory and use of accounting information. A CPA and former university lecturer in accounting, Dr. McKaskill is also an experienced entrepreneur with a deep understanding for how financial information is used to manage a high growth enterprise.
Dr. McKaskill is an authority on how entrepreneurs’ start, develop and harvest their ventures. He is the world’s expert on exit strategies for high growth enterprises. His experience includes multiple start-ups in the UK and USA, raising venture capital twice, undertaking two acquisitions and strategic trade sales of three businesses.
Dr. McKaskill has qualifications in Economics, Accounting, Marketing and Manufacturing. Recently retired from the Richard Pratt Chair in Entrepreneurship at the Australian Graduate School of Entrepreneurship, Dr. McKaskill is the author of 22 books covering such topics as new venture growth, raising venture capital, selling a business, marketing, financial decision making, acquisitions strategy and angel investing.