- Paperback: 416 pages
- Publisher: John Wiley & Sons; 3 edition (26 January 2005)
- Language: English
- ISBN-10: 047080470X
- ISBN-13: 978-0470804704
- Product Dimensions: 18.4 x 2.9 x 24.5 cm
- Boxed-product Weight: 980 g
- Average Customer Review: Be the first to review this item
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Festival and Special Event Management Paperback – 26 Jan 2005
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From the Back Cover
New to the third edition
- A new chapter on event tourism
- A new chapter on the project management of events
- Even profiles throughout the text and end–of–chapter casestudies that highlight events and their associated issues.
- Substantial revision of the chapters ′Strategic marketing ofevents′ and ′sponsorship of events′
- More discussion of the importance of festivals and events toregional centres.
About the Author
William O′Toole has been creating and managing events forover 30 years. He has developed courses in event project managementfor a number of universities, including his alma mater, theUniversity of Sydney. He trains event managers in countries aroundthe world, such as Malaysia, Bahrain, the USA, China and theEuropean Union countries. His company, EPMS, has worked withorganisations as diverse as the Australia Taxation Office and theAl Ain Economic Development Department (UAE) to develop their eventmanagement systems. Currently, he is the senior adviser to theInternational Event Management Body of Knowledge project based inthe USA, the United Kingdom and South Africa.
Rob Harris is a senior lecturer and director ofcontinuing professional education at the school of Leisure, Sportand Tourism at the University of Technology, Sydney. He has beeninvolved in event management, training and research for the pastnine years, and has developed undergraduate, postgraduate and TAFEprograms in the area. He is also a founding director of the NewSouth Wales Festivals and Events Association and a member of theeditorial board of the academic journal, Event Management.
Ian McDonnell is a senior lecturer in the Faculty ofBusiness′s School of Leisure, Sport and Tourism at the Universityof Technology, Sydney, where he teaches management and marketing ofleisure and tourism services.
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