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Festival and Special Event Management Paperback – 26 Jan 2005


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Product details

  • Paperback: 416 pages
  • Publisher: John Wiley & Sons; 3 edition (26 January 2005)
  • Language: English
  • ISBN-10: 047080470X
  • ISBN-13: 978-0470804704
  • Product Dimensions: 18.4 x 2.9 x 24.5 cm
  • Boxed-product Weight: 980 g
  • Average Customer Review: Be the first to review this item

Product description

From the Back Cover

Festival and Special Even Management, Third Edition expandson the coverage and discussion of event management issues andstrategies introduced in the first and second editions. Thisedition continues to offer students and anyone involved in eventproduction an introduction to the principles of planning, managingand staging festivals and special events.

New to the third edition

  • A new chapter on event tourism
  • A new chapter on the project management of events
  • Even profiles throughout the text and end–of–chapter casestudies that highlight events and their associated issues.
  • Substantial revision of the chapters ′Strategic marketing ofevents′ and ′sponsorship of events′
  • More discussion of the importance of festivals and events toregional centres.

About the Author

Johnny Allen was director of the Australian Centre for EventManagement (ACEM) at the University of Technology, Sydney. He wasevent manager for the Darling Harbour Authority from 1989 until1996, and has an extensive career in event planning. Prior to hisposition at the ACEM, he was the special event manager for TourismNew South Wales. Johnny has now retired but remains involved withevent management and event education.

William O′Toole has been creating and managing events forover 30 years. He has developed courses in event project managementfor a number of universities, including his alma mater, theUniversity of Sydney. He trains event managers in countries aroundthe world, such as Malaysia, Bahrain, the USA, China and theEuropean Union countries. His company, EPMS, has worked withorganisations as diverse as the Australia Taxation Office and theAl Ain Economic Development Department (UAE) to develop their eventmanagement systems. Currently, he is the senior adviser to theInternational Event Management Body of Knowledge project based inthe USA, the United Kingdom and South Africa.

Rob Harris is a senior lecturer and director ofcontinuing professional education at the school of Leisure, Sportand Tourism at the University of Technology, Sydney. He has beeninvolved in event management, training and research for the pastnine years, and has developed undergraduate, postgraduate and TAFEprograms in the area. He is also a founding director of the NewSouth Wales Festivals and Events Association and a member of theeditorial board of the academic journal, Event Management.

Ian McDonnell is a senior lecturer in the Faculty ofBusiness′s School of Leisure, Sport and Tourism at the Universityof Technology, Sydney, where he teaches management and marketing ofleisure and tourism services.


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