You don't need to own a Kindle device to enjoy Kindle books. Download one of our FREE Kindle apps to start reading Kindle books on all your devices.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Digital List Price: $42.94
Kindle Price: $37.72

Save $5.22 (12%)

includes tax, if applicable

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

FMCG: The Power of Fast-Moving Consumer Goods by [Thain, Greg, Bradley, John]
Kindle App Ad

FMCG: The Power of Fast-Moving Consumer Goods Kindle Edition


See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
"Please retry"
$37.72

Length: 596 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

Kindle Paperwhite
Kindle Paperwhite
The best device for reading, full stop. Learn more

Product description

Product Description

This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book.

Author_Bio:

Greg Thain
Business. Over 40 years' experience of developing businesses, multiple fund raising and public flotations. Experience in marketing, market research, internet/tech, real estate, investment property funds, publishing and consultancy with a focus for the last 22 years on the emerging markets.

Real Estate. Russian real estate involvement over the past 22 years. Introduced the first significant international bank loan of $500M to a Russian developer in 1995. Took the founder of Raven Russia to Moscow, helping raise the initial $300m/purchase initial industrial site/project for $74m. In 2007/8 organised a property investment fund of $180m.

Lecturing and Public Speaking. Frequent speaker throughout Europe and Asia on markets, retail, internet and other developments across these sectors. Keynote speaker at the first HP conference for 5 years in Asia (Macau, autumn 2013). Presented Key Trends in Internet and Retail Worldwide to the leading 450 retailers in Asia/Greater China.

Books. Storewars. The Battle for Mindspace and Shelfspace, written and published in 2012. The Power of Fast-moving Consumer Goods, a history of the world's 18 leading consumer-facing companies, written and published in May 2014. E-Retail. Zero Friction in the Digital Universe, due to launch in July 2014.

Magazine Publishing. Developed a number of original products in the 1980s and 90s: What Mortgage magazine, the original mortgage advice magazine, What Investment, What Finance, What Video, and Popular Video at the forefront of the video revolution. In excess of 20 newspapers, magazines and journals including The British Investors Database, the original compilation of all investors in the UK. Launched the original Local Radio Awards, first awards to the UK local radio industry.



John Bradley
John Bradley held international marketing positions in Cadbury for 24 years before becoming a consultant and writer. John has authored two business histories, Cadbury's Purple Reign, and Fry's Chocolate Dream, and co-authored along with Greg Thain an update of the book Store Wars. John now lives and works in Canada.

keywords: FMCG , History, Manufactures, Brands, Innovation, Global, Consumer, Retail, Market, Emerging Markets, Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser, Unilever

Product details

  • Format: Kindle Edition
  • File Size: 2051 KB
  • Print Length: 596 pages
  • Publisher: First Edition Design Publishing (11 July 2014)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B00LQASPH8
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #542,246 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
click to open popover

Customer reviews

There are no customer reviews yet.
5 star
0
4 star
0
3 star
0
2 star
0
1 star
0
Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 4.1 out of 5 stars 5 reviews
5.0 out of 5 starsVery informative
on 20 August 2017 - Published on Amazon.com
Verified Purchase
5.0 out of 5 starsExceptional
on 11 October 2014 - Published on Amazon.com
2 people found this helpful.
5.0 out of 5 starsWould like to have seen a little more on China / ...
on 13 August 2014 - Published on Amazon.com
5.0 out of 5 starsGood Read for Wanting to Know More about eRetailing
on 22 February 2015 - Published on Amazon.com
3.0 out of 5 starsInteresting, but not for the faint of heart...
on 20 October 2015 - Published on Amazon.com

Where's My Stuff?

Delivery and Returns

Need Help?