Catriona shows us HOW to write good copy and media releases, step by step. When you're given so many examples, it's easy to find one that relates to your own industry and use it for inspiration. This book is full of protein, not just fluff! --Ken Burgin, CEO of Profitable Hospitality
Catriona Pollard lays out a comprehensive and practical plan on how to build your profile and boost your personal brand. --Valerie Khoo, Journalist, Author of Power Stories
From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader.
Use the proven Unknown To Expert 5 Star System to:
* Increase sales
* Get more paid speaking opportunities
* Win more referrals
* Gain more credibility and exposure
* Enable amazing new opportunities that you never even dreamed of
From Unknown To Expert will give you the confidence and skills to get the media coverage and online community you deserve.
In this vast and competitive media landscape, anyone who wants to be recognised in their field must take ownership of their expertise. From Unknown to Expert captures 20 years of PR and social media know-how into a practical guide to help people gain more exposure, increase sales and enable new career opportunities.
In From Unknown to Expert, Catriona Pollard shares her personal story and the challenges she has faced moving from unknown to expert. From this place of authenticity, she encourages people to take action and have the confidence and skills to be the recognised expert they ought to be. Catriona generously reveals the inside knowledge, tools and tactics acquired over 20 years of helping other people get into the spotlight.
This book is perfect for anyone wanting to move from unknown to expert including: entrepreneurs, business owners, managers, CEOs, topic experts, coaches, consultants and anyone wanting to achieve the role of a recognised expert and thought leader in their field.