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From Unknown to Expert: How to Use Clever PR and Social Media to Become a Recognised Expert by [Pollard, Catriona]
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From Unknown to Expert: How to Use Clever PR and Social Media to Become a Recognised Expert Kindle Edition

5.0 out of 5 stars 5 customer reviews

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Length: 178 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description


If you're serious about getting more exposure for yourself so that others look to you as an industry leader, this is the book for you. By the end you'll have a rock-solid PR and social media strategy that you can immediately implement and raise your profile to expert status. --Clinton Power, Founder, Blog Success School

Catriona shows us HOW to write good copy and media releases, step by step. When you're given so many examples, it's easy to find one that relates to your own industry and use it for inspiration. This book is full of protein, not just fluff! --Ken Burgin, CEO of Profitable Hospitality

Catriona Pollard lays out a comprehensive and practical plan on how to build your profile and boost your personal brand. --Valerie Khoo, Journalist, Author of Power Stories

Product Description

Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were.

From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader.

Use the proven Unknown To Expert 5 Star System to:
* Increase sales
* Get more paid speaking opportunities
* Win more referrals
* Gain more credibility and exposure
* Enable amazing new opportunities that you never even dreamed of

From Unknown To Expert will give you the confidence and skills to get the media coverage and online community you deserve.

In this vast and competitive media landscape, anyone who wants to be recognised in their field must take ownership of their expertise. From Unknown to Expert captures 20 years of PR and social media know-how into a practical guide to help people gain more exposure, increase sales and enable new career opportunities.

In From Unknown to Expert, Catriona Pollard shares her personal story and the challenges she has faced moving from unknown to expert. From this place of authenticity, she encourages people to take action and have the confidence and skills to be the recognised expert they ought to be. Catriona generously reveals the inside knowledge, tools and tactics acquired over 20 years of helping other people get into the spotlight.

This book is perfect for anyone wanting to move from unknown to expert including: entrepreneurs, business owners, managers, CEOs, topic experts, coaches, consultants and anyone wanting to achieve the role of a recognised expert and thought leader in their field.

Product details

  • Format: Kindle Edition
  • File Size: 4518 KB
  • Print Length: 178 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: GreenTara (28 July 2014)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: #276,493 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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