- Hardcover: 256 pages
- Publisher: Harvard Business Review Press (1 March 2020)
- Language: English
- ISBN-10: 163369710X
- ISBN-13: 978-1633697102
- Product Dimensions: 15.9 x 3.2 x 24.1 cm
- Boxed-product Weight: 513 g
- Customer Reviews: 5 customer ratings
- Amazon Bestsellers Rank: 78,033 in Books (See Top 100 in Books)
Experimentation Works: The Surprising Power of Business Experiments Hardcover – 1 March 2020
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Named one of 16 New Business Books You Need to Read in 2020 by Inc. magazine
"[Experiments] are a powerful tool for curious teams..." — Wall Street Journal
"[Offers new] ideas on what works in the digital experimentation world and it is all illuminating." -- Financial Times
"This is a thorough, encouraging guide for leaders looking for ways to encourage their teams to fail early and often in the service of ultimate success." -- Publisher's Weekly
Advance Praise for Experimentation Works
"Experimentation Works is required reading for all leaders who want to know how companies like Amazon, Google, and Netflix win through fast-cycle scientific experiments--and how it can be done in their organizations. Making business decisions without experimentation is like bungee jumping without testing the cord. Yet far too many organizations still do this. With Thomke's clear explanations and examples, yours won't be one of them." -- Scott Cook, cofounder and Chairman of the Executive Committee, Intuit
"Stefan Thomke has written a marvelous book that's both thought provoking and highly informative. As CEO, I saw how his research on business experimentation can transform innovation cultures for the better. Experimentation does indeed work. I highly recommend the book." -- Marijn Dekkers, Chairman, Unilever
"Experimentation Works is a masterpiece and a must-read. Thomke, a top academic authority with deep practical insights, explains how low-cost business experiments can revolutionize the way firms design everything from business models to customer experiences. The book's ideas are very powerful, rigorous, and will change how you think about the science and practice of innovation management." -- Eric von Hippel, Professor, Massachusetts Institute of Technology; author, Democratizing Innovation
"Stefan Thomke has written the definitive handbook for executives on how to build a high-impact experimentation capability. Experimentation Works is an amazing book with some sage advice: Experiment or perish. It's absolutely the right message at the right time in a world that has gone digital." -- Jay Larson, CEO, Optimizely
"Stefan Thomke has written a rare book, one that combines deep and original insights with great practical advice. Experimentation Works is about revolutionary changes in how innovation is managed, decisions are made, and organizations are led. Thomke shows us how business experiments fuel innovation and why companies must test at large scale to compete. The book is a landmark achievement." -- Anand Mahindra, Chairman, Mahindra Group
"In an increasingly digital world, CEOs need to drive large-scale scientific business experimentation. If they don't, their companies will die. Companies with strong experimentation systems and cultures will win every time. If you want to learn how this is done, you must read Experimentation Works. The book will change how you think about managing and decision making." -- Mark Okerstrom, President and CEO, Expedia Group
"Being an eﬀective leader today means acting with a sense of urgency: making many decisions quickly under great uncertainty. Experimentation Works describes a vital methodology--large-scale business experimentation--that takes the madness out of that equation and sets you and your organization up for success." -- Ajay Banga, President and CEO, Mastercard
"Business breakthroughs are achieved through the combination of great ideas and eﬀective implementation. Stefan Thomke's work, which I applied enthusiastically during my tenure as CEO, demonstrates that a process of disciplined experimentation is the best way to drive innovation and gain sustained competitive advantage." -- Gary Loveman, former Chairman and CEO, Caesars Entertainment Corporation
"Experimentation Works presents a very compelling case for how companies can leverage the scientiﬁc method to drive innovation and reinvent business models for sustainable growth. An immensely valuable guide for leaders of both B2C and B2B companies in an era of accelerating change and disruption." -- Loh Chin-Hua, CEO, Keppel Corporation
About the Author
Stefan H. Thomke, a leading authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He is the author of Experimentation Matters: Unlocking the Potential of New Technologies for Innovation (Harvard Business Review Press, 2003), as well as over one hundred articles, cases, and notes published in books and journals such as Harvard Business Review, Management Science, and MIT Sloan Management Review. Thomke has chaired numerous executive education programs, both at Harvard Business School and in companies around the world. He is a frequent conference speaker and adviser to global business leaders.
You can find the author at:
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Top international reviews
Examples were mostly from big corporations. The Food and Drink industry was not well represented. I don't know where all the praise for the book comes from - it didn't inspire or educate me. Sorry!
Overall I found this to be a great guideline – a must-read for any business/organization thinking about implementing experimentation. The author takes us through countless examples of companies and organizations who have embraced an experimentation culture. Throughout those examples, he exposes readers to the hurdles and the benefits of becoming an experimentation organization. His vast experience in this area shines throughout the book.
While the book touches upon the math and statistics of experiments, it’s not the main purpose. The book is structured around several companies and high-level executives who have transformed their organizations to embrace experimentation. As such it looks at the big picture of experimentation rather than its technical details. In what follows I will attempt to summarize each chapter by discussing the key points, quotes and examples from each chapter.
A good and even entertaining reading, excellent input. A good corporate culture of experimentation begins with the book remaining on the desk after reading for everyone to ask about the topic.
Building on nearly two decades of study that started with his first book Experimentation Matters, Experimentation Works offers ways for companies to test ideas in an efficient, organized manner that can drive sales and margins to new heights.
A brilliant and essential addition to your management toolkit!