Buying Options

Kindle Price: $22.99
includes tax, if applicable

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

<Embed>
Kindle App Ad
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate by [Bernd H. Schmitt]

Follow the Author

Something went wrong. Please try your request again later.


Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate Kindle Edition

3.4 out of 5 stars 8 ratings

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
$22.99

Length: 312 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

Kindle Monthly Deals
Kindle Monthly Deals
New deals each month starting at $1.49. Learn more

Product description

Review

Rob WallaceManaging Partner, Wallace Church Associates, Strategic Brand Identity ConsultantsWith "Experiential Marketing," branding now has a bible! Ronald A. GalottiPresident and Publisher, Talk Media, Inc.Schmitt is a marketing guru....He makes sense on every level -- from the intellectual to the emotional. Earl N. PowellPresident, The Design Management InstituteA pioneering work....Provides the essential concepts and structure for a powerful framework to shape marketing. Billy PittardCEO/President, Pittard SullivanA compelling argument for a powerful new approach to marketing that looks at how consumers relate to brands in today's marketing environment. Alan SiegelChairman and CEO, Siegel & GaleA refreshingly lucid, insightful, and original book...Provides clear direction for marketers who want to build successful brands in the new millennium. Mary OlsonPresident and CEO, Transition NetworksE-commerce and marketing strategists take note! "Experiential Marketing" aims at the heart of e-customer relations. Schmitt is an extraordinary thinker and writer. Cleve S. LangtonCorporate Executive Vice President, DDB Needham Worldwide, Inc.Presents a cutting-edge approach to managing any type of business-customer relationship. A must-read for marketing directors, communication managers, and business strategists. Gerald ZaltmanJoseph C. Wilson Professor of Business Administration, Harvard Business SchoolA lucid, provocative account of total experience engineering. This is a well thought out, well documented description of...what it means to truly understand customers. Hayes RothSenior Executive Director, Landor AssociatesA fresh, new voice in the wilderness of so-called marketing experts -- one who speaks with unusual perception, clarity, and common sense. Bernd Schmitt will have a profound influence for years to come on how we all think about brands and the marketing that sells them. Rob WallaceManaging Partner, Wallace Church Associates, Strategic Brand Identity ConsultantsWith "Experiential Marketing," branding now has a bible! --This text refers to an alternate kindle_edition edition.

About the Author

Bernd H. Schmitt has consulted, and given lectures and seminars, in more than twenty countries around the world. The founder and director of Columbia's Marketing Management executive program, Professor Schmitt is also a frquent keynote speaker at marketing and management conferences. He is co-author of Marketing Aesthetics (Free Press). --This text refers to an alternate kindle_edition edition.

Product details

click to open popover

Customer reviews

3.4 out of 5 stars
3.4 out of 5
8 customer ratings
5 star 34% (34%) 34%
4 star 19% (19%) 19%
3 star 19% (19%) 19%
2 star 0% (0%) 0%
1 star 27% (27%) 27%
How does Amazon calculate star ratings?

Review this product

Share your thoughts with other customers

Top international reviews

Pedro Lopez Eiroa
3.0 out of 5 stars Tools for a better marketing
Reviewed in the United States on 25 April 2010
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
susie8520
5.0 out of 5 stars Love it!
Reviewed in the United States on 22 December 2013
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Arthur Bicalho
3.0 out of 5 stars Experiential Marketing
Reviewed in the United States on 21 April 2011
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Raquel
1.0 out of 5 stars Still hasn't arrived!!!!
Reviewed in the United States on 21 March 2011
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Fernando Valdes Tena
5.0 out of 5 stars Experiential Marketing
Reviewed in the United States on 8 January 2010
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse