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Events Management: An Introduction Paperback – 2 Nov 2017

4.5 out of 5 stars 2 ratings
ISBN-13: 978-1138907058 ISBN-10: 1138907057 Edition: 2nd

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"The second edition of Events Management represents a step forward in recognising events as professional projects and will aid the continuing professionalisation of the events industry. The new edition has been well updated with event case studies which are truly international and which will enhance a student's ability to make the connection between theory and practice / real world learning."

Allan Jepson, University of Hertfordshire, UK

"The updated edition of Events Management: An Introduction continues to be a comprehensive and accessible textbook. The second edition covers the principals of events management plus key industry trends and developments in technology, the role of emerging economies and the importance of strategic event evaluation. The book retains all the key features of the original with updated case studies, making this the go-to study companion for event management students."

Emma Nolan, University of Chichester, UK

About the Author

Charles Bladen is Senior Lecturer in Marketing and Events Management at GSM London, UK.

James Kennell is Principal Lecturer and Programme Leader for Events, Tourism and Hospitality in the Department of Marketing, Events and Tourism at the University of Greenwich, UK.

Emma Abson is Senior Lecturer on the Events Management courses at Sheffield Hallam University, UK.

Nick Wilde is an expert in sports marketing and sporting events management, with research interests in international sports marketing, which he has taught in many overseas institutions.

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Luke Pudder
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Reviewed in the United States on 19 November 2019
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