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Event Management : For Tourism, Cultural, Business and Sporting Events Paperback – 16 February 2018

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Edition: 5th

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Product details

  • Publisher : CENGAGE AUSTRALIA; 5th edition (16 February 2018)
  • Language : English
  • Paperback : 544 pages
  • ISBN-10 : 017039445X
  • ISBN-13 : 978-0170394451
  • Dimensions : 18.8 x 1.8 x 25.6 cm
  • Customer Reviews:
    5.0 out of 5 stars 1 rating

Product description

About the Author

Dr. Lynn Van Der Wagen is Head Teacher of Tourism and Events at TAFE, Northern Sydney. She co-ordinates the delivery of the Bachelor of Event and Tourism Management (with Canberra University). Lynn played a key role in the team that trained the 100,000 strong workforce for the 2000 Olympic Games. Her enthusiasm for the mega event has evolved into roles with the Beijing Olympic Games, Shanghai Expo and London Olympic Games. She is also the author of Human Resource Management for the Event Industry 2e, published in the UK. Her major interest area is customer service training in the key industries of event, tourism and hospitality. =

Lauren White has extensive experience in corporate communications. She has a degree in Communications from UTS and has managed public relations campaigns which have included media events. As trends in new media, social networking and experiential marketing have important implications for event managers of the future, the experience she brings is highly relevant in the new edition.

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