I recently started an online/offline business and I was really happy when I purchased this book. It's basically a blueprint for how to work with the many marketing channels available now. I especially liked that Mr. Johnson put emphasis on the ROI instead of "this is what we've always done, so this is what we do".
This book really opened my eyes to understand that I can't just find people in one place - I have to be on all the different channels to varying degrees. I totally get the link for Real Estate people that need to generate a lot of capital to start buying property - makes me want to do the same thing!
I would recommend this book to anyone who's started a small business or wants to start investing in real estate.
"Real Estate Investors Marketing For Private Money" teaches real estate investors how to effectively advertise and attract private money lenders. Private money loans allow a real estate investor to lock down great deals due to the ability to close quickly. Topics covered include print advertising, direct mail, networking, lender luncheons, teaching seminars, search engines, websites, blogs, social media sites and how to manage and follow up with leads acquired. If you want to invest in real estate, you should grab a copy of this real estate investor book and get busy marketing for private money lenders.