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Establish and Adjust the Marketing Mix: BSBMKG502 [Print Replica] Kindle Edition
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|Language: English||Format: Print Replica|
This unit describes the skills and knowledge required to determine the optimum marketing mix for a business through analysis of interrelated marketing components. It applies to individuals in marketing management roles who are responsible for developing marketing and promotional mix within an organisation. They may also adjust the marketing mix when new marketing opportunities are identified.
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