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Escaping the Build Trap: How Effective Product Management Creates Real Value by [Perri, Melissa]
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Escaping the Build Trap: How Effective Product Management Creates Real Value Kindle Edition

5.0 out of 5 stars 4 customer reviews

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Length: 175 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:

  • Why organizations ship features rather than cultivate the value those features represent
  • How to set up a product organization that scales
  • How product strategy connects a company’s vision and economic outcomes back to the product activities
  • How to identify and pursue the right opportunities for producing value through an iterative product framework
  • How to build a culture focused on successful outcomes over outputs

About the Author

Melissa Perri believes the key to creating great products is growing great product leaders. As the CEO and founder of Produx Labs, she helps companies effectively scale their product organizations. Melissa also founded the online school Product Institute and started a program to train the next generation of Chief Product Officers. She is an internationally recognized, sought-after keynote speaker. Melissa graduated from Cornell University with a B.S. in Operations Research and Information Engineering.


Product details

  • Format: Kindle Edition
  • File Size: 5590 KB
  • Print Length: 200 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: O'Reilly Media; 1 edition (1 November 2018)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B07K3QBWG1
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #115,296 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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4 customer reviews

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3 April 2019
Format: PaperbackVerified Purchase
4 January 2019
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.8 out of 5 stars 56 reviews
Lisa Crispin
5.0 out of 5 starsNot only for product managers!
22 January 2019 - Published on Amazon.com
Format: PaperbackVerified Purchase
6 people found this helpful
uffda_bill
5.0 out of 5 starsA Product Management book that hits home
23 April 2019 - Published on Amazon.com
Format: PaperbackVerified Purchase
2 people found this helpful
David J Bland
5.0 out of 5 starsActionable Product Management
16 February 2019 - Published on Amazon.com
Format: PaperbackVerified Purchase
5 people found this helpful