We live in what experts call, a "Gig Economy" where businesses can outsource small jobs from just about anywhere, from anyone, at anytime. Advances in technology and speed of communication online has meant that it is now cheaper than ever to hire marketing services from anywhere in the world. Our society has also changed and the way people buy has suddenly changed along with it. Buyers are doing more research online before acquiring products and services. Buyers progress from educating themselves, researching the best options, through to comparing brands and selecting who gets their money and loyalty. Sadly, most businesses lack the know-how to scale marketing and profits in this new landscape. Recent marketing technology, like automation, cross-platform data tracking and artificial intelligence means that now businesses can achieve the same output as a team of fully qualified marketers, for less than one marketer salary per year. If only they knew how.
Now finally, with The Entrepreneur's Guide To Modern Marketing by Marketing Coach Justin Theng, business owners have a cheat sheet to understand how to build scalable businesses geared for growth.
For the last 15 years Justin has helped grow the revenue of hundreds of businesses ranging from large household brand names to small businesses and startups. As a multi-award winning marketer, speaker and author, Justin is listed as one of the top consultants in Australia by HubSpot International. Via his business, Growth Coaches, many of Justin's clients have gone on to huge success in their business. Now in The Entrepreneur's Guide To Modern Marketing, Justin manages to remove the confusion and hype with his easy to implement system for attracting, converting and delighting.