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The Entrepreneur's Guide to Customer Development:  A cheat sheet to The Four Steps to the Epiphany by [Cooper, Brant, Vlaskovits, Patrick]
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The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany Kindle Edition


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Length: 106 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

This book is bundled with the authors' upcoming book, The Lean Entrepreneur.



“This is a must read for all startups and stakeholders.”

— Steve Blank, author of The 4 Steps to the Epiphany, creator of Customer Development methodology



“The Entrepreneur’s Guide is an easy read. It is written in a conversational tone, doesn’t take itself too seriously, and avoids extraneous fluff.”



— Eric Ries, Author & Creator of the Lean Startup methodology



“Get the CustDev book to dive deep into customer interviews and understand how your product can be developed to meet your customers' needs.”



— Dan Martell, Founder of Flowtown, angel investor



Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap.



Deemed a "must-read" by Steve Blank and Eric Ries, inside you will find detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises. No matter the stage of your business, you will return often to this guide to learn how to build a product people want ;"get out of the building;" foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up.



This book is both an introduction for those unfamiliar with lean concepts and highly actionable for lean practitioners. It is a user friendly guide, written to be accessible to marketing professionals, Engineers startup founders and entrepreneurs, VCs, angels, and anyone else involved in building scalable startups.



Existing companies will benefit to from applying Customer Development principles described in detail herein: for example, startups struggling to achieve market traction, or well established companies seeking to spark new innovation.



This is a business book for startups like no other. No fluff, but rather sound principles and concrete steps to take to build your business. For more information on Customer Development, please see Brant Cooper's and Patrick Vlaskovits' respective blogs.

About the Author

Brant Cooper helps startups get started. As a Lean Startup thought leader, he travels the world speaking to entrepreneurs at conferences, hackathons and workshops. Recent speaking events include the Kuala Lumpur Venture Capital Symposium, Lean Startup conferences in Vancouver and Michigan, the Forward Technology Conference in Wisconsin, the Lean Startup Challenge in Boston, and Lean Startup Machines in London, New York, Boston, Chicago and San Francisco. Brant also consults for and advises startups on Lean Startups and Customer Development, with clients in Silicon Valley, New York, San Diego, France, Australia and Singapore.
Clients include Qualcomm, MOGL, HubKick, MotherKnows, i.TV, Lean Startup Machine, Discovr and many others.
Prior to becoming involved in the Lean Startup community, Brant was involved with startups in a more traditional way. He has over 20 years experience in IT and a long track record of bringing high tech products to market. As a leader in Professional Services, Product Management and Marketing, he has directed strategy, design, marketing and implementation of numerous products for a variety of startups including Tumbleweed, Timestamp, WildPackets, Incode and InfoBright.
He has published articles for Venture Beat and Business Insider, blogs at Market By Numbers and tweets @brantcooper.
Patrick Vlaskovits is an entrepreneur, mentor and author. He has founded two startups (now on his third).
Patrick has spoken at tech conferences nationally and internationally, including SXSW. He blogs at http: //vlaskovits.com and can be followed on Twitter @Pv. Patrick enjoys advising and mentoring and serves as a mentor for the 500 Startups seed fund/accelerator as well as for The Lean Startup Machine.
Patrick organizes Twiistup, a well-attended tech/startup conference that celebrates the entrepreneurial and investment talent of the Los Angeles startup ecosystem. He also organizes the Los Angeles Lean Startup Meetup.
Patrick holds a Master's in Economics (emphases in finance and econometrics) from University of California, Santa Barbara. When he has spare time, he can be found with his family usually on the beach or in the ocean either fishing or surfing.

Product details

  • Format: Kindle Edition
  • File Size: 922.0 KB
  • Print Length: 106 pages
  • Publisher: Cooper-Vlaskovits (15 October 2010)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B0047GMERK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #140,773 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Amazon.com: 4.0 out of 5 stars 72 reviews
One person found this helpful.
5.0 out of 5 starsA Valuable Book for Lean Startup Entrepreneurship.
on 30 October 2016 - Published on Amazon.com
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5.0 out of 5 starsI recommend this book to my students and to clients
on 31 May 2016 - Published on Amazon.com
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One person found this helpful.
4.0 out of 5 starsGood Snapshot of Current Thinking on Customer Development
on 17 September 2010 - Published on Amazon.com
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4.0 out of 5 starsA great book for the lean entrepreneur!
on 23 October 2016 - Published on Amazon.com
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3.0 out of 5 starsHandy Guide
on 4 January 2015 - Published on Amazon.com
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